Greta Lee is the Face of Calvin Klein Fall 2024 Collection

Actress Greta Lee, known for her compelling roles across television and film, steps into a new role as the face of Calvin Klein‘s Fall 2024 campaign.Directed and photographed by the renowned Mert Alas, the campaign presents Lee in a series of intimate, everyday moments that are both authentic and striking. In charge of styling was Emmanuelle Alt, with creative direction from Ben Keren. Beauty is work of hair stylist Paul Hanlon, and makeup artist Emi Kaneko.

Set against the backdrop of a cityscape that transitions from dawn to dusk, the campaign reflects the electric energy of fall in an urban setting. The visual narrative is deeply connected to the textures and colors of the city, mirroring the sophisticated yet grounded aesthetic of Calvin Klein’s latest collection. The film, accompanied by the energetic rhythm of “We Got the Beat” by The Go-Go’s, underscores the dynamic and confident presence Lee brings to the campaign.

Calvin Klein’s Fall 2024 underwear collection takes center stage in this campaign, with Lee modeling key pieces that have been reimagined for the new season. The collection is a fusion of classic Calvin Klein minimalism with modern updates that enhance comfort and style. The Modern Cotton Air line, a highlight of the collection, introduces a lightweight modal blend with mesh lining, offering breathable support while maintaining the brand’s signature sleek look. The Modern Cotton Lace collection adds a layer of intricacy, combining delicate lace designs with the brand’s well-known comfort stretch fabric, making it both stylish and functional.

The campaign also introduces the Tonal Logo styles, which blend refinement with everyday wearability. These pieces feature a matte shine construction in new, seasonal colors, providing a subtle yet sophisticated update to Calvin Klein’s iconic underwear. The Sheer Marquisette line, with its allover lace design, is particularly striking when paired with loose denim or poplin shorts, offering a versatile look that can transition easily from casual to chic.

In Lee’s own words, she describes the experience as “radical and emotional,” a journey that allowed her to embrace her authentic self in a new and powerful way. Dressed almost exclusively in underwear, Lee taps into a profound sense of self-assurance, reflecting her gratitude for her life, family, and body.