Luxury house Gucci unveiled its Fall Winter 2024 Eyewear campaign, under Sabato De Sarno‘s creative direction, which boldly celebrates individuality through fashion. The campaign embraces the unique identities of supermodels Abbey Lee, George Barnett, Liya Kebede, and He Cong, showcasing how eyewear can serve as a powerful medium for self-expression. Each model brings a different persona to the forefront, reflecting the diverse world of Gucci and highlighting how eyewear can be an extension of one’s personality. In charge of photography was Mario Sorrenti, with art direction from Riccardo Zanola, styling by Suzanne Koller, and casting direction by Piergiorgio Del Moro and Samuel Ellis Scheinman. Beauty is work of hair stylist Duffy, and makeup artist Lucia Pieroni.
At the core of this collection is De Sarno’s commitment to authenticity, a theme that resonates throughout his work for Gucci. This authenticity is reflected in the eyewear designs, which feature modern silhouettes and the iconic Interlocking G logo that serves as a nod to Gucci’s rich heritage. Gucci’s dedication to exceptional craftsmanship is evident in every aspect of the Fall Winter 2024 eyewear collection. Each piece is carefully constructed using high-quality materials, ensuring durability and comfort without compromising on style.
The campaign also underscores the intersection of fashion and functionality. Gucci’s eyewear is designed to be worn and enjoyed in real-life settings. The practical aspects of design are easily integrated, ensuring that the eyewear is comfortable and durable while still maintaining its luxurious aesthetic. This approach caters to the needs of modern individuals who seek both style and substance in their accessories, making Gucci eyewear a versatile choice for various occasions.
The Fall Winter 2024 women’s collection by De Sarno is a masterclass in balancing tradition with innovation. His designs introduce a fresh perspective by incorporating small subversive elements that challenge conventional fashion norms. The eyewear collection mirrors this approach, featuring bold shapes and unexpected details that push the boundaries of traditional eyewear design. Embellishments and nuanced logos add a layer of sophistication.
For the men’s collection, De Sarno brings a contemporary twist to classic tailoring, characterized by precise cuts, carefully selected volumes, and a sophisticated color palette. This modern reinterpretation of menswear is also echoed in the eyewear, which combines refined aesthetics with a touch of audacity. The designs feature sleek lines and innovative materials, creating a dynamic interplay between tradition and modernity. These eyewear pieces are crafted for the modern man who values elegance and isn’t afraid to make a statement with his style.
GUCCI needs to do something more than this boring old white background… bye H&M