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Polo Ralph Lauren and Naiomi Glasses Debut Final Navajo-Inspired Collection

The Polo Ralph Lauren x Naiomi Glasses collaboration celebrates Navajo heritage with a rodeo-inspired collection

August 16, 2024
in Fall Winter 2024.25 Womenswear, Lookbooks, Menswear, Ralph Lauren, Womenswear
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Ralph Lauren and Naiomi Glasses – the 3rd Drop – Photo courtesy of Β©Ralph Lauren

Ralph Lauren has unveiled the third and final installment of the Polo Ralph Lauren x Naiomi Glasses Collection, titled Denim Daydream. This launch marks the culmination of the brand’s inaugural Artist in Residence collaboration with Naiomi Glasses, a seventh-generation DinΓ© (Navajo) weaver. The collection embodies Glasses’ deep connection to her cultural heritage, particularly her love for rodeo culture, which plays a significant role in the Navajo way of life. Denim Daydream is a visual ode to this heritage, presented through a palette dominated by denim and indigo hues, reminiscent of the attire worn by Navajo rodeo contestants and the expansive skies of DinΓ©tah, the Navajo Nation.

Naiomi Glasses drew inspiration for this collection from her family’s rich rodeo tradition, which she describes as her β€œfirst love.” Rodeo is more than a sport for the Glasses family; it’s a way of life that deeply influenced Naiomi’s artistic journey. She and her brother, Tyler Glasses Jr., first began weaving to create their own saddle blankets, an endeavor that eventually led Naiomi to her current status as a celebrated weaver. The Denim Daydream collection captures the essence of this rodeo-inspired lifestyle, blending traditional Navajo elements with contemporary fashion in a way that honors both the past and present.

Photo courtesy of Β©Ralph Lauren
Photo courtesy of Β©Ralph Lauren
Photo courtesy of Β©Ralph Lauren

The assortment features 27 pieces, including men’s, women’s, and unisex apparel and accessories, each infused with traditional Navajo symbols like four-directional crosses and wedge weave motifs. Among the standout pieces is an indigo-hued jacket inspired by Rodeo trophy jackets, a down vest with roughout suede yokes based on the typical dress of the men in Naiomi’s family, and a silk western shirt with contrast piping, pearlized snaps, and a concho buttonβ€”a tribute to her family’s ranching heritage. The collection’s use of roughout suedeβ€”a fabric that holds nostalgic value for Glasses, recalling the saddle with roughout suede trim from her youthβ€”adds a tactile link to her personal history.

Each drop in the series reflects a different aspect of Glasses’ weaving journey, with Denim Daydream offering a refreshed approach to this collaboration. Shot on the Glasses family lands in Navajo Nation and in studio, the campaign blends Naiomi’s ranching roots with her fashion aspirations, inviting a wider audience to experience and celebrate Navajo culture through the lens of her creative vision.

Photo courtesy of Β©Ralph Lauren

In addition to the apparel and accessories, Glasses, an avid collector of turquoise and silver, curated a selection of handcrafted jewelry from artisans across Navajo Nation, Hopi Pueblo, San Felipe Pueblo, and Zuni Pueblo. These pieces are showcased throughout the Denim Daydream campaign and are available for purchase online and in select stores. This integration of traditional Navajo jewelry further enriches the collection, adding another layer of cultural significance to the collaboration.

Ralph Lauren’s commitment to expanding its portrayal of America through genuine collaboration is evident in its Artist in Residence program. This initiative, exemplified by the Polo Ralph Lauren x Naiomi Glasses Collection, represents a shift from merely drawing inspiration from heritage communities to actively partnering with them. By focusing on the celebration and preservation of heritage craft, Ralph Lauren is not only honoring the artisans who sustain these traditions but also creating a model for meaningful collaboration in the fashion industry.

Discover more of the 3rd drop in our gallery:

View Gallery 26 images

Discover Drop 1 of the collection.

Tags: ad campaignscollectionsFashionFashion News
Anastasija Pavic

Anastasija Pavic

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Comments 6

  1. James in NEW YORK says:
    1 year ago

    the first drop is gorgeous I love how denim dominates the collection and I didn’t even expected good one Ralph Lauren

  2. MyloJohns says:
    1 year ago

    did they get a white guy with long hair to model for this?? Really Ralph Lauren? Really ?

    • CaptainDaniels says:
      1 year ago

      the casting is very mixed I like it don’t always try and find something to complain about! I love what Ralph Lauren did in all 3 drops of this collection 😍😍😍

      • Adele says:
        1 year ago

        please just stop this! Naiomi Glasses is such a sweetheart and this is a beautiful collaboration with Ralph Lauren, I don’t remember a better representation of native american culture within a fashion collaboration to date!

        • George4 says:
          1 year ago

          i hate to agree , I am not really a fan of Polo Ralph Lauren, but for the first time there’s quite a few pieces I like from this collection. It is a very strong collab in all 3 drops!

          • selenaLA says:
            1 year ago

            I love it too and Naiomi is the cutest

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