Go backstage at Avavav’s Spring Summer 2025 show at Milan Fashion Week, captured exclusively for DSCENE Magazine by photographer Stencer Saintelange. Set in the Forza e Coraggio sports arena, the show humorously staged a “world record attempt” in short-distance running, where models stumbled, power-walked, and even gave up mid-run, perfectly capturing Avavav’s rebellious and playful spirit.
Creative Director Beate Karlsson blurred the lines between fashion and sports with this tongue-in-cheek spectacle, challenging conventional runway expectations. The much-anticipated collaboration with adidas Originals debuted bold, goth-inspired streetwear, featuring Avavav’s signature four-finger footwear reimagined with adidas’ Three Stripes, and surreal accessories like finger-cutout hats.
Saintelange’s backstage photography reveals the vibrant moments leading up to the runway chaos, where models prepared to embody Avavav’s playful approach. The SS25 collection and show, filled with humor and disruption, reminded everyone that fashion doesn’t have to be serious, offering a refreshing twist on high fashion that invites laughter and fun.
