Johanna Parv Spring Summer 2025 collection debuted at London Fashion Week with a focus on functionality and movement, drawing inspiration from the designer’s personal experiences as a runner and cyclist in a busy urban environment. Photographer Stencer Saintelange captured backstage moments at the Johanna Parv Spring Summer 25 show, exclusively for DSCENE Magazine. Parv’s garments, crafted from breathable materials like linen and wool, are designed to cater to the fast-paced lifestyles of modern women. The collection combines technical features, such as water-repellent finishes and ergonomic cuts, with a clean, minimalist aesthetic. Parv paid particular attention to small but impactful details like ventilating zips and silicone dots for added grip on garment straps.
BACKSTAGE
A standout of the collection was Parv’s focus on tailoring that allows women to transition from one setting to another. One of the key pieces was a techno-linen blazer paired with a mini skirt. The wool nylon ripstop fabrics enhanced the practicality, while hidden details ensured that the designs felt lightweight and sleek.
In keeping with her vision of merging fashion with everyday motion, Parv incorporated functional accessories into her designs, such as her multi-strap Action bag and a new flat leather design inspired by cyclists. The collection’s choreographed runway featured models making subtle adjustments to their outfits, similar to how women often adapt their clothing throughout the day. This performance-driven narrative was underscored by a soundtrack of city sounds. Take a closer look at the backstage moments at Johanna Parv Spring Summer 25 show in the Gallery below:
