Marco De Vincenzo’s SS25 collection for ETRO made a significant impact, drawing on a unique botanical symbol—the agave. Towering cast-iron and concrete agaves surrounded the runway, representing the plant’s life cycle, which features a single bloom before it fades and regenerates. This concept resonated deeply with De Vincenzo, whose Sicilian roots connect him to the Mediterranean region. He views the agave as a reflection of life’s cycles, from growth to renewal, mirroring the constant changes in fashion.
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The collection incorporated various southern influences, combining together elements without pinpointing one location. Saturated tones created a lively palette, while abstract floral prints brought a sense of freedom. The silhouettes were sleek and fluid, with flared shapes reminiscent of flamenco dancers. Rich textures appeared throughout, with lace detailing, laminated surfaces, and intricate embroidery. This exploration of textures and form marked a shift for ETRO, introducing a more sensual, expressive direction.
De Vincenzo’s designs also introduced a level of seduction previously unseen in the brand’s aesthetic. The pieces had a dramatic and revealing quality, with dark sheer fabrics draped over intricate patterns, offering a subtle glimpse beneath. This approach brought a new layer to ETRO’s identity, positioning the collection as an exploration of movement and rhythm that captivated the audience’s attention. The agave’s symbolism of life and rebirth was reflected in each piece, suggesting transformation.
The show was complemented by a live performance from Sardinian musician Daniela Pes, whose music amplified the atmosphere. With a mix of electronic and ancient Gallurese elements, her performance added a dynamic emotional layer, resonating with the collection’s themes. The haunting soundscape enhanced the overall presentation, offering a multisensory experience that was both contemporary and deeply connected to the Mediterranean.
De Vincenzo’s work for ETRO avoided becoming a simple tribute to his southern roots. Instead, he crafted a thoughtful exploration of his connection to the region while pushing the brand into new territory. The collection was a refreshing take on the balance between history and modernity, where every piece reflected his unique perspective. The agave’s life cycle became a powerful symbol for both fashion and personal evolution, resonating with the audience on multiple levels.
The Spring Summer 2025 collection not only signaled a new chapter for the brand but also showcased De Vincenzo’s ability to craft an intricate narrative through fashion. The agave, with its once-in-a-lifetime bloom, represented not just change but the opportunity for growth—a message De Vincenzo skillfully brought to life on the runway.
View the collection in the Gallery below:
What a perfect etro collection from marco! Hes doing a stellar job!