Jayson Tatum’s new signature shoe, the Jordan Tatum 3, is set to debut globally on October 10, 2024, bringing a sleek combination of lightweight design and adaptive performance. Continuing the Tatum series’ reign as the lightest shoe in the Jordan Brand basketball lineup, the Tatum 3 offers players a fit that feels broken in straight out of the box.
SNEAKERS
Developed through extensive collaboration between Tatum and Jordan Brand’s footwear designers, the Jordan Tatum 3 features a cushioned, conforming upper designed to adapt to the foot without restrictions. With Cushlon 3.0 foam, Zoom Air inserts, and a herringbone traction pattern, the shoe is engineered for smooth lateral movements and quick stops, making it ideal for fast-paced play on the court.
Reflecting Jayson’s connection to his family and personal journey, these Jayson Tatum shoes incorporate fluid lines symbolizing his seamless approach to the game and personal growth. Fans can look forward to the launch colorway, Jordan Tatum 3 Welcome to the Garden, which features a floral pattern representing Tatum’s family and roots.
“I don’t take having a signature shoe for granted,” Jayson says. “I’m grateful to be in a position where I can co-create with Jordan Brand and have fans connect with me through my shoe. My favorite part of the 3s is the way they take on color, so my hope is that we inspire and energize a lot of people through the colorway storytelling.”
An exclusive pairing of the Tatum 3 and Air Jordan I, packaged in a custom green double box, will be available on October 5 at CNCPTS in Boston before the global launch.
oh god how long will they milk everything jordan!