The MCM Spring-Summer 2025 collection was presented in an unforgettable way during “Dancing Duomo,” a flashmob event hosted by the SUNGJOO Foundation in Milan’s iconic Piazza del Duomo on September 20th. K-pop took center stage with performances by Gotoe, Sean, Harry-June, SUI, and hundreds of dancers, transforming the square into a vibrant celebration of music, dance, and fashion. The energy of the event set the tone for MCM’s latest collection, which combines the brand’s commitment to versatile luxury with an otherworldly theme—“Under the Sea.”
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MCM continues to push boundaries with a season-less approach, ensuring its pieces are not only timeless but adaptable for any time of the year. The concept of buying less but investing in quality is central to this collection, which embraces a conscious approach to fashion consumption. MCM is known for delivering pieces that transcend seasonal trends, offering versatility and creativity for modern lifestyles. Their “SMART Luxury” ethos (Seasonless, Made for movement, Ageless, Responsible, Transformative) is fully realized in this SS25 collection.
The collection’s theme, “Under the Sea,” draws inspiration from the underwater world, with each phase of the show evoking a different aspect of aquatic life. It opens with “Night Diving,” a reflection of the mysterious beauty divers encounter on deep-sea missions. Double-face leather and laser-cut bags mimic the textures of fishnets, while the Magic Gilet vest in neoprene and leather, complete with diver-style zippers, nods to the technical gear used underwater. The standout 3D Diamant bag, first introduced in AW24, is reimagined as a crossbody, offering a fresh take on a fan favorite.
“Coral Mountain” is the second phase of the collection, showcasing the vibrant formations of coral reefs through bold color palettes and intricate patterns. Pink Lauretos trucker shorts paired with recycled poly overcoats create a striking combination, while a new triangle-shaped crossbody backpack adds a unique silhouette to the collection. Coral graphics adorn classic Cognac Visetos bags, while sustainable Coronet snake-skin patterns highlight the intricate beauty of water snakes,emphasizing the underwater theme.
The brand’s iconic Lauretos Monogrammed Jacquard bags are now crafted in raffia, bringing a natural, vintage feel to the collection. Vibrant palm tree graphics and neoprene materials with high-frequency embossing add a fresh, oceanic texture to the designs. The inclusion of a new bikini style, dual-strapped raffia sandals, and the SS25 sunglasses collection (a collaboration with Marcolin) encapsulates the spirit of the beach, offering a cohesive finale to the collection.
From deep-sea exploration to vibrant coral formations, the collection embodies a sense of movement, adaptability, and sustainability. By creating pieces that are both ageless and seasonless, MCM continues to lead the charge in redefining modern luxury fashion, allowing consumers to invest in pieces that transcend trends and become lasting staples.
View the collection in the Gallery below:
This was so damn cool! Good one MCM