PUMA has announced its inaugural collaboration with London-based luxury streetwear brand Aries, following a teaser reveal at PUMA’s New York Fashion Week show in February 2024.
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This partnership seamlessly blends PUMA’s heritage with Aries’ distinct luxe-streetwear style, incorporating bold graphics and a mix of modern and nostalgic influences to create a dynamic, genderless collection.
The collaboration features a range of standout pieces, including experimental knitwear, double nylon apparel, and a curated selection of accessories and footwear. Highlights include a moto-mesh long sleeve tee adorned with Aries’ custom graphics, a digitally printed knitted cardigan, and a cycling-inspired lace-knit tight tee crafted from original jacquard. Other pieces, like the oversized tee with a fierce “PUMA” graphic and a water-repellent nylon jacket featuring a skeletal x-ray design, showcase Aries’ playful take on PUMA’s branding.
In accessories, the collection evokes a nostalgic nod to ‘80s and ‘90s mall culture with items like the PUMA x Aries Cap and the Mini Grip Bag. For footwear, the collaboration reimagines the iconic PUMA Mostro and Suede models. The Mostro, the standout of the collection, features a combination of mesh, neoprene, and suede, with an elastic closure and adjustable toggle. The Suede is updated with a rubberized mudguard, leather toe cap, and exclusive graphics on the heel and tongue.
Capturing the essence of this collaboration, New York photographer Mark Luckasavage brings a spectral, dream-like quality to the campaign imagery, featuring a blend of portraits and candid shots that reflect the collection’s unique aesthetic.
The PUMA x Aries collection will launch on Thursday, September 5, 2024, and will be available at ariesarise.com, the Aries flagship store at 31 Great Pulteney Street, London, W1F 9NN, as well as select PUMA retailers including END. Clothing, Slam Jam, and KITH.
