Fashion house RABANNE unveiled its Fall Winter 2024 campaign, A Life in the Day, that captures the essence of a modern woman navigating a dynamic city like London. Her day unfolds in the heart of the metropolis, with each moment reflecting her unique sense of style. From morning routines to thrift shopping and evenings spent with her partner, she moves through life at her own pace. Her wardrobe mirrors the diversity of the city, drawing from a variety of global influences. The campaign, set against the vibrant streets of London, paints a picture of a woman whose style is an eclectic fusion of cultures, offering a fresh take on what it means to live and dress in a global city.
Supermodel Liu Wen is the star of the campaign lensed by fashion photographer Alasdair McLellan. In charge of styling was Marie-Amélie Sauvé, with casting direction from Piergiorgio Del Moro. Beauty is work of hair stylist Damien Boissinot, and makeup artist Hiromi Ueda.
Julien Dossena’s Fall-Winter 2024 collection for RABANNE shifts focus from couture to a more practical and wearable wardrobe. Drawing from his personal preferences, Dossena created a collection built around essential pieces that blend easily into everyday life. The emphasis on functionality without sacrificing style is evident, as the designs cater to real-world scenarios while maintaining a fashion-forward edge. This personal approach makes the collection immediately desirable, with pieces that are versatile yet distinct.
Dossena’s inspiration for the collection comes from observing street fashion, particularly the looks seen during 1990s fashion weeks. This nod to street style is reflected in the urban, casual vibe of the collection. Outerwear plays a pivotal role, with practical designs tailored to the fast-paced life of the city. The collection offers a blend of nostalgia and contemporary relevance.
The city’s energy is at the core of the collection, with Dossena focusing on creating pieces that resonate with the urban environment. Oversized jackets and modernized staples embody this connection to the streets, providing a perfect balance between comfort and design.
A key influence behind the collection is the music of Suzanne Vega, particularly her ability to find beauty in everyday moments. Dossena uses this concept as a foundation, crafting designs that are rooted in the simplicity of daily life. The result is a collection that speaks to the power of observation, turning the ordinary into something elevated and meaningful through design. This reflection on life’s smaller moments adds depth to the collection, grounding it in the reality of the wearer’s experience.
