Fashion house Schiaparelli unveiled its Fall Winter 2024 campaign, showcasing the maison’s continued mastery of balancing couture elements with everyday wearability. Under the creative direction of Daniel Roseberry and captured by photographer Johnny Dufort, the campaign exudes spontaneity and boldness, set against the iconic backdrop of Place Vendôme. The imagery reflects the spirit of Schiaparelli, with models walking from the show into the night, dressed in shimmering gowns that play with surrealism, catching the light from passing cars. This juxtaposition of grandeur and playfulness is central to the brand’s ethos.
The collection is steeped in Schiaparelli’s historical motifs, but with modern twists that make the designs both intriguing and accessible. Roseberry has focused on creating a complete wardrobe that encompasses everything from day-to-day staples to striking evening wear. Schiaparelli’s signature iconography – such as the anatomy, the measuring tape, and the keyhole – are present throughout, adding a touch of surrealism to otherwise practical pieces like blazers and slacks. This blend of the avant-garde with the functional is what sets Schiaparelli’s ready-to-wear apart from its luxury collections.
One of the defining features of the Fall-Winter 2024 collection is its accessories, where the “esprit de Schiap” comes to life most vividly. From the instantly recognizable Face bag to the new keyhole pumps, the accessories are designed to stand out, often sparking conversations. The attention to detail extends to everything, down to intricate costume jewelry. Each item is imbued with an element of surprise, often eliciting the question, “Where did you get that?” – a hallmark of Schiaparelli’s bold approach.
Roseberry continues to blend his American influences with the legacy of Elsa Schiaparelli’s iconic surrealist style. Elements such as fringe, buckles, and denim appear alongside the maison’s classic motifs, creating a dynamic interplay between past and present. This season, the collection leans into a hyper-exclusivity, elevating everyday staples with a couture-like precision. Yet, it remains distinct from couture in that it’s designed for the daily lives of Schiaparelli’s clientele, offering them pieces that are both wearable and artistic.
