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Autry Debuts the Windspin Sneakers in Paris with a Retro Drive-In Experience

Celebrating 1960s Americana: Autry's Latest Sneaker Embodies Retro Freedom with Modern Craftsmanship

October 4, 2024
in Events, Sneakers
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Courtesy of Autry

Autry, the brand dedicated to keeping the spirit of the American dream alive with Italian craftsmanship, unveiled its latest creation, the Windspin sneakers, in a distinctly retro setting. Held in the of Paris’ Marais district, the launch event transported attendees back to the ‘60s with a drive-in experience that celebrated California’s laid-back cultural spirit. The setting featured an open-air cinema, classic cars, and a diner-inspired setup, offering an authentic slice of mid-century Americana during Paris Fashion Week.

 

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Autry’s latest design, the Windspin sneaker, pays homage to the style of ‘60s American trainers. Crafted from soft, distressed suede, the Windspin model embodies a fresh direction for Autry, staying true to the brand’s focus on unbounded freedom and a timeless aesthetic. The event setting reflected these values as well—complete with rumbling vintage cars and an endless California sunset projection.

Courtesy of Autry

 

Inside the drive-in courtyard, the space was transformed into an immersive Autry showroom that channeled a retro diner ambiance against a colorful sunset backdrop. The visual experience aimed to merge  Autry’s creative journey with the essence of California. The design of the Windspin sneaker echoed this spirit: a flat silhouette that emphasized a tapered, dynamic shape, signaling a new era for the brand while paying tribute to its roots.

Courtesy of Autry

The Windspin sneakers will be available in a diverse range of styles to match the vibrant identity of the Autry community. Fashioned in 30 different variants, the sneaker’s core offering includes 20 colorways inspired by the hues of a sunset, paired with an ivory white back tab and wave detailing. The additional ten designs feature a more neutral palette, with perforated side detailing that hints at a refined, casual approach, appealing to those seeking a versatile, everyday sneaker. The Windspin sneakers, designed in Los Angeles and powered by Italian craftsmanship, will officially debut in March 2025 online and at select retailers. The bold event at Paris Fashion Week served as a perfect introduction, highlighting the fusion of American inspiration with European quality, and establishing the Windspin as the next iconic model in Autry’s collection.

Courtesy of Autry

The Paris event also marked a significant milestone in Autry’s plans to expand its global presence. Following the launch, Autry announced the opening of a new showroom in the Marais district, and plans for its first flagship store in Paris, set to reinforce its presence in the French capital. Autry also revealed that dedicated corners would soon appear in prestigious department stores like Le Bon Marché and Galeries Lafayette, making it clear that the Windspin is just the beginning of the brand’s bold vision in Europe.

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Tags: eventsPFWsneakers
Anastasija Pavic

Anastasija Pavic

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Comments 1

  1. NikolaDC says:
    9 months ago

    love autry! their sneakers are such hidden jem!

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