Balenciaga continues its series of character-driven campaigns with a new release featuring Kim Kardashian, photographed by Nadav Kander. The campaign presents Kardashian with the Bel Air Bag in both its original and Hobo styles. Drawing inspiration from the iconic Los Angeles neighborhood, the collection reflects the area’s long-standing association with luxury and star power.
In the campaign’s minimalist studio setting, Kardashian portrays a heightened version of herself. An accompanying video captures behind-the-scenes moments, showing her briefly stepping away from the shoot, leaving a voicemail, and engaging with the photo team—all while carrying the large-sized Bel Air Bag, reinforcing its effortless elegance and everyday utility.
The Bel Air Bag’s design features a logo-engraved twist lock paired with two clasped belts, giving it structure without compromising versatility. Made from naturally smooth leather, the bag is finished with a hand-painted transparent matte coating, highlighting its refined texture. Lined with soft Nappa leather, the bag is built to develop a beautiful patina over time, embodying a design meant to be cherished and passed down through generations.
