HELIOT EMIL collaborates with PUMA for the first time, introducing a sleek, monochrome capsule that combines outdoor inspiration with urban versatility. The collection integrates elements of utility and innovation, presenting a range of footwear, accessories, and apparel that highlight HELIOT EMIL’s expertise in redefining functional fashion.
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The capsule reflects a technical sensibility, with hidden functionalities that unfold beneath minimal designs. A standout piece, the Sympatex Jacket, is engineered with a water-repellent membrane, bonded seams, and structural wiring, adding precision to its shape. The articulated T-shirt introduces a blend of technical materials and bitmap-inspired rubber badges, while hybrid zip-off pants offer reflective logos and functional pockets for on-the-go practicality.
Accessories such as the cap, gloves, and backpack add a refined yet utilitarian edge, extending the collection’s subdued, monochrome aesthetic. These pieces emphasize performance and adaptability, underscoring HELIOT EMIL’s philosophy of merging sleek design with functional depth.
At the forefront of the footwear offering is the Fast-Trac NITRO 3 sneaker. This model boasts a purpose-built outsole tread and a knitted upper with bitmap graphics, drawing inspiration from Icelandic terrains. The sneaker’s wire-driven fit system offers a precise, comfortable fit, making it a standout choice for urban explorers.
Launching on October 26, 2024, the PUMA x HELIOT EMIL collection will be available online at PUMA.com, in flagship stores, and at selected retailers worldwide.
Read DSCENE interview with Heliot Emil’s Julius Juul online or in print:
