Just in time for Halloween and the winter holiday season, HUGO has announced the release of its latest capsule collection, HUGO x Disney Tim Burton’s The Nightmare Before Christmas. This collaboration celebrates the iconic stop-motion classic, featuring pieces that blend HUGO’s self-expressive attitude with beloved imagery from Tim Burton’s imaginative film.
The collection showcases Jack Skellington, the film’s iconic character, across a range of comfortable jersey and knitwear, including sweatshirts, hoodies, T-shirts, pajamas, and accessories like socks, sneakers, beanies, scarves, and ties. The pieces come alive with bold prints and jacquard knits, executed in a striking palette dominated by black, with accents of red, purple, and white.
With this capsule, HUGO aligns the film’s themes of self-discovery with the brand’s mantra, HUGO Your Way. Much like Jack Skellington’s journey, the collection encourages wearers to embrace their uniqueness and stay true to their core values, resonating with HUGO’s philosophy of setting trends rather than following them.
To mark the launch, HUGO has unveiled a dynamic campaign inspired by the surreal aesthetic of Burton’s film. The visuals—featuring bold line work and high-contrast imagery—will be shared across HUGO’s social media platforms and ecommerce site, capturing the synergy between the movie’s fantastical world and the brand’s edgy, modern outlook.
The HUGO x Disney Tim Burton’s The Nightmare Before Christmas collection will be available both in stores and online at hugo.com starting October 16, 2024. This collaboration promises to be a hit for fans of the film and fashion lovers alike, providing a playful yet meaningful way to celebrate the upcoming festive season.
