• Latest
Saint Laurent Winter 2024 Campaign: Sheer Power

Saint Laurent Winter 2024 Campaign: Sheer Power

October 14, 2024
Celine Spring 2026: Michael Rider Ushers In The New Era

Celine Spring 2026: Michael Rider Ushers In The New Era

July 6, 2025
Johannelys Garcia Stars on the Beauty Cover of DSCENE’s Defiance Issue

Johannelys Garcia Stars on the Beauty Cover of DSCENE’s Defiance Issue

July 4, 2025
New Balance

Best New Balance Deals for Back to School 2025

July 4, 2025
KENZO FUTURA 2000

KENZO and Futura 2000 Unveil Limited Edition Collaboration

July 4, 2025
JJJJound Puma Mostro

JJJJound and PUMA Present a New Take on the Mostro

July 4, 2025
Gabbriette and Amelia Gray Front FENDI’s Spy Bag Comeback

Gabbriette and Amelia Gray Front FENDI’s Spy Bag Comeback

July 4, 2025
Who Decides War Reworks the Jordan Flight Court in Muslin Tones

Who Decides War Reworks the Jordan Flight Court in Muslin Tones

July 4, 2025
Damian Lillard and adidas Drop the Dame X in Full Force

Damian Lillard and adidas Drop the Dame X in Full Force

July 4, 2025
Nike Dunk Low Panda “Picante Red” Brings Fuzzy Flair to a Classic

Nike Dunk Low Panda “Picante Red” Brings Fuzzy Flair to a Classic

July 4, 2025
Is 2025 the Worst Year for the Art Business?

Is 2025 the Worst Year for the Art Business?

July 4, 2025
Ellipse by Chiara Andreatti Reinvents the Modular Sofa

Ellipse by Chiara Andreatti Reinvents the Modular Sofa

July 4, 2025
Apocalypse Now and Then by Andra Ursuţa at DESTE Slaughterhouse

Apocalypse Now and Then by Andra Ursuţa at DESTE Slaughterhouse

July 3, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Saint Laurent Winter 2024 Campaign: Sheer Power

Anthony Vaccarello plays with transparency and structure in Saint Laurent’s latest campaign

October 14, 2024
in Fall Winter 2024.25 Campaigns, Saint Laurent
0
Share on FacebookShare on Twitter
Courtesy of Saint Laurent

Saint Laurent ’s Winter 2024 campaign, led by creative director Anthony Vaccarello, embodies the fashion house’s dedication to elegance with a provocative edge. The collection prominently features one of Vaccarello’s recurring themes—transparency. Using sheer fabrics, the designs blur the lines between garment and skin, playing with the idea of clothing as a second skin. This approach echoes the famous “naked dress” worn by Marilyn Monroe, but Vaccarello’s take is more subversive, exploring the intersection of sensuality and empowerment. The pieces evoke a bold femininity, presenting women as both confident and untouchable​.

 

Прикажи ову објаву у апликацији Instagram

 

Објава коју дели SAINT LAURENT (@ysl)

Vaccarello’s aesthetic is marked by his ability to rework Saint Laurent’s legacy through a modern lens. In this campaign, sharp tailoring contrasts with flowing, see-through garments, creating a dynamic balance between structure and fluidity. The campaign, photographed by Juergen Teller, uses minimalistic settings that allow the designs to speak for themselves, reinforcing the brand’s focus on the body as the central figure. Vaccarello’s recurring use of earthy tones and jewel shades in the collection emphasizes a timeless yet contemporary feel​.

Courtesy of Saint Laurent

The campaign’s casting is a reflection of the modern Saint Laurent woman—strong, diverse, and unafraid of embracing contradictions. Each figure represents different facets of femininity, unified by the collection’s sensual minimalism. These women are more than muses; they symbolize the house’s ongoing dialogue with notions of identity and self-expression​.

Courtesy of Saint Laurent

This campaign also explores Vaccarello’s ongoing interest in reinterpreting traditional feminine codes. The juxtaposition of transparency with impeccable tailoring highlights the complexity of women’s fashion, suggesting that purity can indeed be provocative. Vaccarello leans into this tension, producing a collection that challenges societal norms while staying rooted in Saint Laurent’s heritage​. This collection, through its minimalistic presentation and bold designs, reinforces Saint Laurent’s place at the cutting edge of high fashion.

View the campaign in the Gallery below:

View Gallery 5 images
Tags: ad campaignsFashionfashion photographysaint laurent
Anastasija Pavic

Anastasija Pavic

Related Posts

Saint Laurent Men’s Summer 2026 Balances Precision and Desire
Paris Fashion Week

Saint Laurent Men’s Summer 2026 Balances Precision and Desire

June 25, 2025
The Best Dressed Stars at the 2025 Cannes Film Festival
Balenciaga

The Best Dressed Stars at the 2025 Cannes Film Festival

May 19, 2025
An Ordinary Day by Anthony Vaccarello for Saint Laurent
Ad Campaigns

An Ordinary Day by Anthony Vaccarello for Saint Laurent

May 9, 2025
Saint Laurent Summer 2025 Channels Cinematic Intimacy
Ad Campaigns

Saint Laurent Summer 2025 Channels Cinematic Intimacy

April 16, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.