Following her playful showdown with Roger Federer in On’s tennis-inspired campaign earlier this year, Zendaya has returned to front the brand’s Fall 2024 campaign. This time, the scenery shifts to the breathtaking Swiss Alps, where the actress and style icon embraces the essence of outdoor exploration in the idyllic surroundings of Vals, Switzerland.
“Spending time with On in Switzerland was incredibly inspiring. People are always outside exploring the natural landscape, which is so refreshing,” Zendaya shared about her experience. “I loved going on a walk around the lake and getting gelato in town. My day is always better when I’m finding joy in the little things, like connecting with new people and enjoying nature when I can. I think this campaign really embraces that feeling.”
The campaign showcases Zendaya in some of On’s latest offerings, perfect for both movement and relaxation. Key pieces include the all-day half-zip windbreaker, movement joggers, and the movement bra, designed for active comfort throughout the day. The sartorial narrative of the campaign reflects the brand’s Swiss origins, blending functionality with a lifestyle ethos rooted in well-being.
David Allemann, co-founder of On, expressed his excitement over the collaboration. “Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was so fulfilling. It’s been incredible to expand on our partnership with a campaign that authentically showcases her own experience with movement and well-being.”
On’s Fall 2024 Zendaya edit is now available for purchase on the brand’s official webstore, with prices ranging from $25 to $270 USD. The collection invites fans to explore Zendaya’s seamless blend of style, movement, and nature, capturing the spirit of adventure embraced by the Swiss Alps.
This latest campaign marks another successful chapter in Zendaya’s partnership with On, continuing to merge her lifestyle with the brand’s commitment to outdoor exploration and functional design.
