Spanish fashion powerhouse BIMBA Y LOLA has launched its Holiday 2024 campaign, “¡VAYA! IT’S XMAS AGAIN,” featuring the iconic Rossy de Palma. Known for her unique charm and unmistakable style, the actress brings her signature flair to a festive campaign that reimagines holiday traditions with humor and bold creativity.
Directed by PZ Today, the creative collective led by Art Director PZ Opassuksatit, the campaign highlights Rossy’s eccentric personality and playful take on Christmas. Set in her home, the visuals showcase the Mallorcan actress breaking free from conventional holiday clichés with scenes that redefine festive rituals.
In one standout moment, Rossy wears a Christmas tree as both a dress and a wig, adorned with whimsical BIMBA Y LOLA charms. These exclusive holiday accessories include playful designs such as enamel tigers, lips, hearts, sardines, fruits, and even the alphabet, offering a joyful way to blend everyday style with seasonal cheer. The charms can also be styled onto BIMBA Y LOLA handbags, making them a perfect accessory for ringing in the New Year.
The campaign humorously suggests swapping the usual holiday traditions for unexpected alternatives. Why host a formal family dinner when you can enjoy churros with chocolate in the kitchen? Instead of giving gifts, Rossy encourages dressing up as a present with a BIMBA Y LOLA handbag as the finishing touch. She even proposes skipping boring office parties in favor of glamorous at-home celebrations, complete with a feather boa and the brand’s snow-white Chihuahua bag.
Rossy de Palma’s irreverent spirit and PZ Today’s daring creative vision make “¡VAYA! IT’S XMAS AGAIN” a celebration of individuality, humor, and festive style. This holiday season, BIMBA Y LOLA invites everyone to rewrite their traditions with laughter, glamour, and a touch of their signature flair.
