Prada has announced South Korean actor and model Byeon Woo Seok as its newest brand ambassador. Known for his role as Ryu Sun-jae in the popular drama Lovely Runner, Byeon has quickly established himself as a charismatic presence in the entertainment industry, celebrated for his distinctive style and talent.
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Starting his journey as a teenage model, Byeon transitioned into acting just a few years ago, taking on roles in notable series like Record of Youth and Strong Girl Nam-soon. His recent performances have solidified his reputation as a versatile actor, and his on-screen charisma makes him a fitting choice for Prada’s sophisticated image.
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With this appointment, Byeon joins a prestigious group of Prada ambassadors in South Korea, including singer Karina and NCT’s Jaehyun. His selection highlights Prada’s commitment to partnering with influential South Korean talents, reflecting the brand’s close ties to the country’s dynamic entertainment scene. In June 2024, he attended Prada’s Spring/Summer 2025 menswear show in Milan, hinting at the strong relationship with the fashion house that would follow.
Prada’s collaboration with Byeon Woo Seok reflects its dedication to engaging with diverse audiences through prominent figures in culture and fashion. This partnership strengthens Prada’s connection with the South Korean market and underscores its focus on aligning with emerging icons across the globe. As a brand ambassador, Byeon embodies Prada’s modern elegance and international appeal. His new role is set to elevate both his profile and Prada’s reach, adding another exciting chapter to his career in the spotlight.
I love this guy he looks amazing in prada menswear 😍😍😍