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TOTEME Unveils Sculptural Jewelry Campaign by Guido Mocafico

TOTEME Unveils Sculptural Jewelry Campaign by Guido Mocafico

November 27, 2024
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TOTEME Unveils Sculptural Jewelry Campaign by Guido Mocafico

A striking celebration of modern design and nature’s sculptural beauty.

November 27, 2024
in Ad Campaigns, Jewelry
1
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Courtesy of Toteme

TOTEME presents Thorns by Guido Mocafico, a new jewelry campaign that redefines the boundaries of fine jewelry and artistic expression.

JEWELRY

Photographed by renowned Italian still-life photographer Guido Mocafico, the campaign highlights TOTEME’s second jewelry collection, blending sharp refinement with bold, modern design.

Courtesy of Toteme
Courtesy of Toteme

Marking a milestone for TOTEME, the collection introduces white gold into its fine jewelry offerings for the first time. Mocafico’s striking imagery showcases standout pieces, including a half-band, half-chain-link ring; a half-cuff, half-chain bangle; diamond-studded huggie earrings; and a single double-stud earring. These designs are juxtaposed against the sculptural beauty of desert and succulent plants such as teasel, acacia, aloe marothii, and cow’s horn plant, creating a visual dialogue between the natural and the crafted.

TOTEME Sculptural Jewelry
Courtesy of Toteme

In six evocative black-and-white photographs, Mocafico captures the delicate power and artistic essence of the collection, underscoring TOTEME’s commitment to timeless sophistication. “His ability to recontextualize the everyday objects we often overlook is extraordinary,” says Karl Lindman, Co-Founder of TOTEME. “His work shows the true sculptural supremacy of nature. There’s a tension to these images that I love, and which is unmistakably TOTEME.”

Courtesy of Toteme
TOTEME Sculptural Jewelry
Courtesy of Toteme

The Thorns by Guido Mocafico campaign will be unveiled globally on November 21, accompanied by a special exhibition at London’s 9 Cork Street Gallery from November 21 to November 23.

TOTEME Sculptural Jewelry
Courtesy of Toteme

This sculptural collection and its arresting campaign reinforce TOTEME’s position as a brand that continues to innovate at the intersection of art and design, offering jewelry that transcends the ordinary.

Tags: artjewelryphotographytoteme
Katarina Doric

Katarina Doric

DSCENE Magazine's Features Director

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Comments 1

  1. TrainingSeasonsOver says:
    9 months ago

    wow! gorgeous way to shoot jewellery!

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