Willy Chavarria unveils his Fall Winter 2024 campaign, an evocative tribute to love, protection, and the beauty of human connection. Photographed by Diego Bendezu, the campaign stars a cast of powerful voices, including Paloma Elsesser, Mahmood, Carlos Nazario, Dilone, and a host of diverse talent from the community.
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The FW24 collection encapsulates Chavarria’s signature aesthetic, blending raw sensuality with an unwavering sense of confidence. Black leather, houndstooth, tweed, tassel loafers, and track suits take center stage, offering bold silhouettes that evolve the designer’s unique codes while staying true to his deeply personal narrative. “This collection is a reminder of our instinctive human goodness to keep one another safe from harm,” Chavarria shares. “It doesn’t distract from reality but encourages us to recognize the love within it.”
Art direction by Jess Cuevas and styling by Carlos Nazario elevate the campaign’s emotional depth, while makeup by Marco Castro and hair by Joey George add to its striking visual impact. The cast features over 30 models, each embodying the collection’s themes of intimacy and community.
Chavarria’s work has long been rooted in a mission to uplift the underrepresented through art and design. With a cinematic approach that intertwines emotional storytelling and contemporary political themes, his collections draw inspiration from his Mexican-American heritage, street culture, and the human spirit.
Winner of the 2023 and 2024 CFDA Menswear Designer of the Year award, Willy Chavarria continues to push boundaries while championing social justice and inclusion. His Fall/Winter 2024 campaign is yet another powerful statement, celebrating the intersection of fashion, art, and humanity.
The campaign is available to view now, reflecting Chavarria’s transformative vision for contemporary menswear.
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wow i love the subdued vampire themed makeup and styling for the campaign! Bravo Willy! <3