SKIMS has launched a new campaign with award-winning actress and author Nia Long as the highlight of its latest shapewear collection. Photographed by Vanessa Beecroft, a consistent creative partner for SKIMS, this campaign underscores the brand’s commitment to a wide-ranging product line. Featuring Nia Long, the campaign marries classic style with the brand’s modern shapewear offerings, elevating the entire collection.
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In this fresh campaign, Nia Long showcases SKIMS’ array of shapewear options, from sculpting bodysuits and minimalistic string bikinis to shaping tights and plunging bodysuits. This range emphasizes SKIMS’ essential collections like SKIMS Body, Seamless Sculpt, and Hosiery, each designed to flatter various body types and suit diverse occasions.
Reflecting on her involvement, Nia Long expressed her enthusiasm for SKIMS’ empowering philosophy. “The beauty of being a woman is that feeling good helps you look good, regardless of life’s stages, age, or size. We must cherish and take pride in every part of ourselves,” she stated. Long, who will appear in the upcoming Michael Jackson Biopic Michael and will be honored with a star on the Hollywood Walk of Fame in 2025, added, “Being part of this campaign is a true honor. SKIMS pieces not only enhance appearance but also boost my confidence and support, allowing me to feel my best.”
Since its 2019 debut, SKIMS has been a pioneer in the shapewear industry by delivering innovative and versatile products for a variety of needs, focusing on customer satisfaction and comfort. The brand offers a comprehensive lineup that includes options for everyday use and special occasions.
Kim Kardashian, co-founder and chief creative officer of SKIMS, shared her admiration for Long. “Having been a fan of Nia since the 90s, it’s iconic to have her as the face of our latest campaign. She embodies beauty and confidence, qualities that are vividly portrayed in this campaign. She looks fantastic in every piece.”
This campaign reaffirms SKIMS as a frontrunner in the shapewear market, with products ranging from the comfortable SKIMS Body, perfect for layering or solo wear, to the sculpting collection for targeted shaping and toning. The lineup also includes the Everyday Sculpt, offering softer compression for daily wear. With Nia Long leading the campaign, SKIMS continues to lead with innovative solutions that are reshaping the industry.
