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Salomon Relaunches XT-Whisper for Modern Trail Racers

From Archive to Trail: The XT-Whisper's Modern Transformation

December 10, 2024
in Ad Campaigns, Sneakers
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Salomon XT-Whisper
Courtesy of Salomon

Salomon, a leader in outdoor gear, has announced the reissue of the iconic XT-Whisper, a trail shoe originally designed for women trail racers. This December 2024, the XT-Whisper re-emerges from the archives in an exclusive new colorway, adapting its historic appeal for a broader, unisex audience. This release represents a significant revival for a shoe that set standards in both design and functionality for trail racing footwear.

SNEAKERS

Initially crafted as the female counterpart to the XT Hawk, the XT-Whisper embodied Salomon’s response to the market’s call for women-specific trail racing products. The redesigned version moves away from the original, more robust masculine aesthetics to a fresher, softer appearance, aiming to attract a wider demographic while maintaining its performance roots. This shift is part of a larger trend towards inclusivity and gender neutrality in sports equipment.

Salomon XT-Whisper
Courtesy of Salomon
Salomon XT-Whisper
Courtesy of Salomon

Engineered with Salomon’s innovative ethos, the updated XT-Whisper showcases advanced materials and a thoughtful design approach, including provocative textures and layered visual callouts. It features a premium material upper and a distinctive wavy application of Salomon’s proprietary SensifitTM technology, enhancing both aesthetics and the functional fit. The trusted Quicklace system ensures a secure, snug fit from heel to toe, reinforcing Salomon’s commitment to reliable performance on the trail.

Courtesy of Salomon

The new XT-Whisper is more than just a shoe; it is a reimagined icon that adapts historical designs to meet contemporary needs without sacrificing identity. This balance of function and style is crucial for modern athletes who demand performance gear that also suits their personal aesthetic.

Courtesy of Salomon

Scheduled for release on December 10th, the XT-Whisper will be available in the striking Treetop/Wren/Sulphur Spring colorway exclusively online. As trail running gains popularity, the reissued XT-Whisper is ready to equip racers with the best of past and present innovations.

This strategic reintroduction demonstrates Salomon’s skill at navigating the evolving sports equipment industry, where innovation meets a respect for legacy. The XT-Whisper’s comeback is a powerful example of how enduring designs can be updated for the modern era, offering performance and history in every step.

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Tags: ad campaignssalomonsneakers
Anastasija Pavic

Anastasija Pavic

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