Australian ready-to-wear label POSSE and luxury retailer Moda Operandi have teamed up to launch an exclusive capsule collection. The collection will be available starting January 14, 2025. It celebrates the long-standing relationship between the brands. Moda Operandi is POSSE’s first U.S. retailer and a key supporter of its sophisticated Australian aesthetic.
“We are thrilled to launch this exclusive capsule with POSSE this January, offering Moda Operandi clients a refreshed wardrobe perfect for vacation and spring dressing at an excellent price point,” shares Marc Rofsky, Buying Director at Moda Operandi.
The capsule features 16 thoughtfully designed pieces, ranging from airy ensembles to delicate knitwear and signature POSSE staples. The collection focuses on sustainability, using fabrics like European flax linen (OEKO-TEX Standard), BCI-certified cotton, and innovative Tencel, wool, and viscose blends. Neutral colors dominate the palette, providing versatility and endless styling possibilities. The collection is priced between $229 and $350 USD. It offers an approachable take on luxury, perfect for travel wardrobes and spring looks.
This collaboration builds on POSSE’s successful history with Moda Operandi, including the viral white linen set loved by Sofia Richie. The capsule reflects the shared vision of the two brands while elevating the “Moda girl” aesthetic.
“This collaboration with Moda Operandi is incredibly special to us. As our very first U.S. retailer, Moda has played an integral role in POSSE’s journey, and launching this exclusive capsule together feels like a celebration of our partnership to date. It’s an exciting opportunity to connect even more deeply with the Moda community, and I couldn’t be more thrilled to see this collection come to life,” says Danielle Mulham, Founder and Creative Director of POSSE.
Shot in Aix-en-Provence, France, the campaign mirrors the capsule’s neutral tones and soft aesthetic. The Provençal architecture, warm earthy hues, and natural lighting provide the perfect setting to showcase the collection’s understated elegance.
Mulham’s creative leadership brings a focus to silhouettes that balance refinement and practicality. Airy fabrics, diamond quilting, and timeless textures make the capsule suitable for long-awaited escapes or everyday city living. The POSSE x Moda Operandi capsule collection is available exclusively on the Moda Operandi and POSSE websites.
