Salomon introduces the newest version of its XT-Whisper shoes with an engaging campaign featuring the Gohar sisters-Laila, Nadia, and Janna. Renowned for their eclectic artistic talents, the sisters lend a fresh, energetic vibe to the collection. The campaign unfolds in an unconventional setting, a New York City library, where their expressions contrast sharply with the traditional silence of their surroundings.
SNEAKERS
Positioned in the library, a place emblematic of quiet and order, the campaign cleverly plays on the ‘Whisper’ theme. The Gohar sisters, with their lively and distinct personalities, infuse a spirited dynamism into the setting. This juxtaposition emphasizes their creative energy and highlights the sneaker’s dual nature: subtly bold yet functionally robust, suitable for both quiet corners and active streets.
Initially designed as a women-specific trail shoe based on the XT Hawk, the XT-Whisper has evolved into a unisex offering that maintains its trail racing roots. This transformation addresses the increasing demand for athletic wear that transcends gender boundaries. The design combines durability needed for trail performance with a softer aesthetic that appeals to a wider audience.
Salomon has carefully remastered the XT-Whisper, upholding its commitment to exceptional craftsmanship while adapting to contemporary preferences. The transition from its earlier, more masculine design to a softer, inclusive look ensures broad appeal without compromising the shoe’s performance capabilities.
The upgraded XT-Whisper is an example of Salomon’s innovative spirit, featuring a mix of provocative textures and layered design elements finished with premium materials. Notable for its functional enhancements, the shoe includes the wavy Sensifit™ system and reliable Quicklace™ technology, providing a snug, secure fit that inspires confidence on any terrain.
Salomon is set to release the revamped XT-Whisper in several compelling colorways: Oxford Tan, Black, White, and Ashes of Roses. These will be available starting February 4th, 2024, exclusively online.
