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Embrace Transformation: The North Face Year of the Snake Collection

Explore the spirit of renewal with The North Face's latest collection

January 9, 2025
in Ad Campaigns, Menswear, Womenswear
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The North Face
©THE NORTH FACE

The North Face steps into the lunar new year with a collection that draws inspiration from the transformative energy of the Year of the Snake. Rooted in the brand’s ethos of exploration, the “Evolve with Every Step” collection merges function with a striking aesthetic, using the millennia-old Pan Hui pattern to symbolize growth and renewal. Each piece is designed to empower adventurers to embrace challenges while celebrating the spirit of the new year.

At the heart of the collection is the legendary 1996 Retro Nuptse Jacket, a cold-weather staple reimagined in four striking colorways: ink dye, lead white, scarlet, and duck green. Each variation features the snake pattern, adding an auspicious yet daring aesthetic to the classic puffer silhouette. Constructed with RDS700 goose down filling and a DWR water-repellent finish, the jacket ensures optimal warmth and weather resistance. This piece epitomizes the collection’s mission: melding practicality with bold style.

The North Face
©THE NORTH FACE
The North Face
©THE NORTH FACE

Beyond the Nuptse, The North Face has reinterpreted the Retro 1986 Futurelight Mountain Jacket with the same snake pattern. Constructed with DryVent fabric, this jacket provides superior waterproofing and breathability, ideal for those braving unpredictable terrain.

The collection extends beyond outerwear, presenting a range of versatile layering options. The insulation liner vest, available in coordinating colors, offers an additional layer of warmth for colder ventures. Knit tops, hoodies, and graphic tees incorporate subtle snake details, maintaining a cohesive design narrative. Paired with double-pocket wide-leg pants or full-length insulated trousers, these pieces create a functional yet festive ensemble. Accessories such as beanies and gloves, adorned with the serpent motif, complete the look, ensuring that every detail aligns with the theme of transformation.

The North Face
©THE NORTH FACE
Jackets
©THE NORTH FACE

Complementing the apparel, the brand introduces the Nuptse Mule in two shades – ink dye and lead white. These slip-ons, filled with 550 down, offer the same warmth and comfort as their jacket counterparts, making them a practical choice for post-adventure relaxation or urban strolls. The mule’s lightweight yet durable design underscores the collection’s focus on adaptability.

Whether trekking snowy peaks or navigating busy cityscapes, the “Evolve with Every Step” collection offers a easy transition between environments. Its versatile pieces cater to a broad spectrum of activities, from intense outdoor exploration to casual urban gatherings.

Lunar New Year
©THE NORTH FACE
Lunar New Year
©THE NORTH FACE

Drawing from the Pan Hui pattern and the snake’s association with rebirth, this collection empowers wearers to shed the past and step into the New Year with confidence. With its “Evolve with Every Step” collection, the brand invites everyone to embrace transformation and forge new paths in style.

The North Face View Gallery 19 images
Tags: ad campaignscollectionsmenswearWomenswear
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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