A$AP Rocky and Ray-Ban hosted an exclusive event in Milan, marking the artist’s debut as Creative Director for Ray-Ban Studios. Held at Trattoria del Ciumbia during Milan Fashion Week, the evening offered a first look at his upcoming eyewear collection, featuring innovative takes on Ray-Ban classics.
Guests explored two immersive installations showcasing Rocky’s unreleased designs. The first space reimagined Ray-Ban’s legacy with an exaggerated take on the Wayfarer, a bold reinterpretation of the brand’s iconic silhouette. The second installation, set in a black-light private room, introduced futuristic LED shield shapes and vibrant color treatments, giving attendees the chance to experience Rocky’s creative direction firsthand.
The event carried into the night with a private afterparty hosted by Ray-Ban and A$AP Rocky, featuring DJ Hell Raton on the decks. Guests, including top names from fashion, music, and entertainment, gathered to celebrate the collaboration. The guest list featured Maneskin’s Vic de Angelis, Taylor Hill, Brent Faiyaz, Ice Spice, Isabeli Fontana, Alton Mason, Fai Khadra, Charli D’Amelio, Romeo Beckham, Anna Dello Russo, Rafael Pavarotti, Charley Vezza, Caro Daur, Loli Bahia, Rose Villain, Bresh, Clara Soccini, and more.
Before the evening wrapped, more than 200 guests from the fashion and creative industries received a limited-edition A$AP Rocky newspaper, a collectible piece that further solidified the momentum behind his role at Ray-Ban Studios.
