The Ferrari Spring Summer 2025 advertising campaign introduces a new creative chapter, integrating the vision of The Ferrari Cabinet, an evolving wardrobe imagined by Creative Director Rocco Iannone. This concept transforms personal style into an immersive experience, accentuated by the presence of the legendary Ferrari 250 GT Berlinetta Lusso, first unveiled at Teatro Alcione during the collection’s presentation.
Ferrari Spring Summer 2025 Collection
Iannone deepens his artistic dialogue with Belgian photographer and director Willy Vanderperre, whose distinct visual language shapes the identity of Ferrari’s campaigns. Known for his refined yet emotionally charged approach, Vanderperre brings a cinematic intensity to Ferrari’s latest narrative, reinforcing the connection between the brand’s heritage and its modern evolution.
At the core of this campaign is the wardrobe, reimagined as a personal and transformative space. Here, self-expression unfolds, allowing individuals to redefine their outward presence. As Iannone describes, it is “a place where you enter as you are and exit as you want to appear.” The interaction between identity and clothing takes center stage, as fabric and movement become extensions of ambition and personal reinvention.
This narrative is visually intensified through the presence of Amelia Gray, Rejoice Chuol, and Hedi Ben Tekaya, who embody the confidence and sophistication of Ferrari’s aesthetic. Their poised presence underscores a dynamic approach to fashion, one that is fearless, refined, and in constant evolution. Vanderperre’s lens captures the energy of the collection, where gestures and gazes mirror the aspirations embedded within each design.
The setting increases the campaign’s immersive quality, featuring mirrored surfaces and leather seating reminiscent of Ferrari interiors. This stage, rich in depth and texture, becomes a canvas for storytelling, where light and shadow interact with luxurious materials. Silhouettes contour and embrace the body, crafted from natural fabrics, opulent yarns, and high-performance textiles such as nylon and cotton twill. Draped nappa and radica-effect leather offer a tactile richness, while denim receives a contemporary reinterpretation through intricate jacquard techniques.
Completing the collection, Ferrari’s signature accessories take prominence. The La Ferrari Dino Bag, the newly introduced Nello, The Ferrari Tool Case, sculptural jewelry, driving gloves, and precision-crafted eyewear serve as defining details that reinforce the house’s distinctive design ethos.
