During the 2025 Grammy Awards, Lady Gaga turned a commercial break into a stage, debuting her new song “Abracadabra” from the forthcoming album “Mayhem.” This unexpected premiere came with a vivid music video that aired not during an official performance but amidst the advertisements, surprising viewers and leveraging the night’s high visibility. Gaga introduced the video, stating, “The category is… dance or die,” setting the tone for the fast-tempo dance track that soon after exploded across social media platforms.
“Abracadabra” showcases a dance battle that visually explores themes of light versus dark, echoing Gaga’s own artistic dichotomies. The video, co-directed by Gaga herself alongside Parris Goebel and Bethany Vargas, features 40 dancers in a choreographed spectacle of stark white contrasted with deep crimson, reflecting the lyrical mention of a “lady in red.” The styling, done by Hardstyle’s Peri Rosenzweig and Nick Royal, includes standout pieces like an upcycled white cape made from vintage wedding dresses, adding to the video’s eclectic aesthetic.
Прикажи ову објаву у апликацији Instagram
Earlier in the evening, Lady Gaga joined Bruno Mars for a live performance of their duet “California Dreamin’,” a nod to the resilience of Los Angeles in the face of recent hardships. This appearance contrasted with her video premiere, showing Gaga’s versatility and commitment to using her platform for multifaceted storytelling.
The song “Abracadabra” is the third single from “Mayhem,” which is set to release on March 7. This album marks Gaga’s seventh studio effort, not counting her detour into jazz and standards with last year’s “Harlequin.” Gaga’s return to pop is much anticipated, as she aims to reconnect with the sound and style that initially captivated her audience, while also pushing artistic boundaries to reflect her evolution as an artist.
In her recent engagements, Gaga has not only focused on her music but also used her influence to advocate for social issues. At the Grammys, she took a moment to express solidarity with the trans community, emphasizing visibility and support for LGBTQ+ rights. This advocacy is consistent with her long-standing commitment to using her platform for more than entertainment.
