
Nike and Ja Morant are pushing the boundaries of performance footwear with the latest release in the Ja 2 “Black Label” series. This edition brings a heightened sense of luxury to the signature basketball shoe, incorporating Swarovski crystals across its entire upper. Designed to balance high-performance functionality with an elevated aesthetic, the sneaker continues to reinforce Morant’s influence in the world of both sports and sneaker culture.
SNEAKERS
The shoe’s design is built around a black mesh and suede upper, ensuring breathability and durability for on-court movement. Swarovski crystals are placed from the toe box to the midfoot, eyelets, and heel, creating a shimmering effect that catches the light from every angle. The contrast between the understated base and the striking embellishments makes for a sneaker that commands attention while maintaining the technical specifications needed for high-level play.

The Swarovski Nike Ja 2 Black Label features a coconut milk-colored Swoosh cutting through the darkness of the upper, offering a subtle yet effective contrast. Meanwhile, Ja Morant’s signature branding appears on the tongue in Swarovski, further cementing the fusion of luxury and performance. The detailing extends to the sneaker’s sole unit, with a black midsole and outsole grounding the design while maintaining the sleek, monochromatic theme.


Additional accents to HV9999-001 include a blue “12” logo, Morant’s jersey number, strategically placed on the toe and underfoot. These subtle branding elements tie the shoe directly to the athlete, reinforcing its identity as a personal statement rather than just another signature release. The balance of striking embellishments and considered performance elements ensures the sneaker remains functional despite its high-fashion touches. As part of the Nike Basketball Black Label collection, this edition introduces a refined design with exclusive detailing and a limited production run.

Nike’s approach with the Nike Ja 2 “Black Label” series reflects a broader trend in basketball footwear, where signature models now blur the lines between sportswear and luxury. By integrating Swarovski crystals, this release follows in the footsteps of past collaborations that elevate on-court sneakers to collector’s items. With this latest iteration, Nike continues to push the limits of basketball footwear innovation while reinforcing Ja Morant’s growing impact in the sneaker industry.
Name: Swarovski x Nike Ja 2 “Black Label”
Colorway: Black/Multi-Color
SKU: HV9999-001
MSRP: $180 USD
Release Date: February 14, 2025
Where to Buy: Nike