The Converse SHAI 001, crafted in collaboration with NBA All-Star Shai Gilgeous-Alexander, represents a step forward in performance basketball footwear. As both an athlete and the creative director of Converse Basketball, Gilgeous-Alexander has poured his vision into every aspect of the SHAI 001, aiming to create a shoe that embodies his dynamic playing style. The sneakers are set to make their debut during NBA All-Star Weekend in the striking “Butter” colorway.
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Since his appointment as creative director in 2024, Gilgeous-Alexander has been deeply involved in the design process, contributing hand-drawn sketches that have directly influenced the final product. His first signature shoe combines comfort, durability, and style in a design that promises to stand out in both performance and aesthetic appeal. Jared Carver, CEO and President of Converse, emphasizes the brand’s historical significance in basketball and expresses confidence that the SHAI 001 will mark a new era for Converse in the sport.
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The SHAI 001 is engineered to meet the demands of elite performance with the innovation and resources of Converse and its parent company, NIKE, Inc. It features a unique silhouette that merges functional athletic needs with bold fashion statements, exemplified by a locking zipper that offers multiple styling options, allowing wearers to personalize their look and fit.
Gilgeous-Alexander describes the SHAI 001 as a labor of love, reflecting his passion for basketball and dedication to innovation in shoe design. “I poured my heart and soul into the SHAI 001, and I’m proud to share it with the world,” he says. Designed to be versatile, the shoe caters not only to athletes but also to anyone who values expressive, high-performance footwear.
The design includes several personalized touches that showcase Gilgeous-Alexander’s dual identity as an athlete and a designer. His signature logo, which nods to his jersey number, is prominently featured. The shoe also integrates a sophisticated lacing system and an inner bootie for enhanced fit and adjustability, suitable for both competitive play and casual wear.
Adding to its distinctive features, the SHAI 001 includes a puffed upper with a winged shroud, adding volume and a futuristic look, while a Nike Zoom Air unit in the forefoot ensures responsive cushioning. A radial traction pattern on the outsole is designed for optimal performance during quick, multi-directional movements, making it as functional as it is visually compelling.
As anticipation builds for its release, the SHAI 001 is set to be available in a limited global release at select retailers in fall 2025. Fans and sneaker enthusiasts are encouraged to follow Converse and Shai Gilgeous-Alexander’s updates for the latest news and release details.
