ZEGNA is set to make a bold move for Summer 2026, taking its signature Made in Italy craftsmanship beyond Milan to the global luxury hub of Dubai. On June 11, 2025, the brand will present its SS26 collection in the Middle East for the first time, marking a major shift in its approach to runway presentations. This decision, made in collaboration with Camera Nazionale della Moda Italiana, signals ZEGNA’s evolving vision, one that embraces global expansion while staying true to its deep Italian roots.
With Dubai emerging as a key player in the luxury market, the choice of location speaks to the brand’s strategic approach to reaching high-profile clientele and industry leaders. The SS26 show will be the focal point of a week-long series of exclusive events designed to immerse top clients, press, and friends of the brand in the world of ZEGNA.
“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “This is not just about a fashion show, it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury.”
This milestone event also introduces VILLA ZEGNA, the brand’s traveling experience concept that offers an in-depth look into ZEGNA’s legacy of craftsmanship and innovation. Having previously made stops in Shanghai and New York, the Dubai edition will continue to highlight the brand’s commitment to sustainability, creative excellence, and contemporary luxury.
By bringing its SS26 collection to Dubai, ZEGNA reinforces the idea that modern luxury is no longer confined to traditional fashion capitals. Instead, it thrives in movement, adaptation, and cultural exchange, an ethos that defines both the brand’s history and its future.
