Bao Bao Issey Miyake introduces “Fruits”, a vibrant new series set to launch in March 2025. This collection reimagines the brand’s signature geometric designs, bringing a playful energy that reflects the textures and colors of fresh produce. The concept embraces movement, contrast, and an element of surprise, each bag mirroring the tactile qualities of strawberries, grapes, and bananas.
BAGS
A short video accompanies the release, visually translating these textures into motion. The “JYUWA” sensation captures the juiciness of a strawberry, “PURU” mimics the bounce of a grape, and “MOGU” represents the soft satisfaction of biting into a ripe banana. Set to an upbeat rhythm, the visuals bring the inspiration to life, creating an experience as dynamic as the collection itself.
Bao Bao’s signature Lucent design undergoes a transformation in this series. The central triangular pieces, now a quarter of their original size, form a detailed mosaic that enhances depth and texture. The reduction in scale creates a refined surface, allowing light to interact differently with each angle, emphasizing the intricate details that define the collection.
These adjustments move beyond aesthetics. The smaller triangles introduce a new tactile experience, making the structure more flexible while maintaining the signature geometric precision that Bao Bao Issey Miyake is known for.
Each bag in the Fruits collection reflects the natural characteristics of the fruit it represents. The strawberry-inspired design features subtle embossed textures that replicate the feel of its seeded surface. The banana variation incorporates a speckled pattern that mimics the fruit’s distinct peel. The grape edition plays with shading, creating an illusion of depth that recalls the smooth, taut skin of a fresh grape.
This playful approach contrasts with the sleek, modern shape of the bags, balancing minimal design with bold textures. The combination results in accessories that are both fun and refined, offering an unexpected twist on Bao Bao’s signature aesthetic.
The lineup includes a tote bag measuring H340×W340, available in three distinct colors: Banana, Strawberry, and Grape. These vibrant hues reinforce the collection’s theme, capturing the freshness and liveliness of the fruits that inspired them.
The interaction between structure and material brings a new dynamism to the collection. Light reflects differently off the embossed surfaces, creating a sense of movement that enhances the three-dimensional quality of each bag. The result is a design that shifts and evolves depending on how it’s carried and used.
Priced at $895 USD, the Fruits collection will be available in March 2025. With its unique textures, bold color choices, and innovative approach to form, this release continues Bao Bao Issey Miyake’s tradition of transforming everyday items into interactive, design-forward pieces.
