ECCO has unveiled Chloe Sevigny as the face of its SS25 campaign, Icons that Last. The globally recognized actress and fashion muse brings her signature individuality to the Danish brand’s latest collection, showcasing a selection of timeless designs. Shot by photographer Brianna Capozzi at a brutalist villa in Los Angeles, the campaign presents Sevigny in her element, styling ECCO’s footwear and accessories with effortless confidence.
CELEBS
Renowned for her modern, distinctive approach to fashion, Sevigny embodies the spirit of ECCO’s commitment to lasting style. “There’s an authenticity to the brand I admire, it’s unpretentious and effortless,” she says. “True style means having the freedom to express myself and live uninhibited, which is something I always feel when I wear ECCO.” This philosophy aligns with ECCO’s design ethos, which prioritizes both aesthetics and functionality.
The campaign highlights key pieces from ECCO’s Spring/Summer 2025 collection, including the ECCO BIOM® C-TRAIL sneakers, the minimalist ECCO SCULPTED ALBA sandals, and the ECCO POT bag. Sevigny also wears the latest iteration of the ECCO BIOM® C-TRAIL ballerinas, designed in collaboration with creative partner Natacha Ramsay-Levi, a style she has been spotted wearing off-duty in New York.
Further standout pieces in the collection include the ECCO SCULPTED ALBA 65, a block-heeled sandal featuring the brand’s Fluidform™ Direct PU injection technology for enhanced comfort. The collection also introduces the ECCO MARGOT ballet pumps and a versatile bag lineup, including the ECCO PINCH crossbody and ECCO’s modern take on the classic HOBO bag in black and pink.
By enlisting Sevigny for Icons that Last, ECCO reinforces its vision of fashion that transcends fleeting trends. The campaign is not just about showcasing a collection, it is about celebrating women who embrace authenticity and style on their own terms. With Capozzi’s refined visual storytelling and Sevigny’s effortless presence, the campaign captures the essence of modern luxury rooted in ease and self-expression.
The ECCO SS25 women’s collection will be available starting March 20 at select ECCO stores and online. Designed for women who lead with confidence, the collection continues ECCO’s legacy of combining craftsmanship and modernity.
