Heaven by Marc Jacobs brings Y/Project back into the conversation with a new collection launching March 25. The collaboration revisits the Paris label’s off-kilter design language through a sharp mix of punk, streetwear, and disoriented proportions. Glenn Martens, who once led Y/Project and now heads Maison Margiela, designed the line two years ago, marking what may become his final work under the now-defunct brand.
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The collection arrives at a moment when fans assumed Y/Project had reached its conclusion. After the passing of founder Gilles Elalouf in June, the label canceled its Paris Fashion Week presentation in September and began searching for a new owner. Martens stepped down as creative director during that time, and by January, the brand officially shut down after an unsuccessful sale attempt in October. This collaboration, then, emerges as both a surprise and a possible closing chapter for a label that reshaped streetwear through distortion and irony.
Martens created this project before his departure, working on it while still at the helm of Y/Project. Heaven’s campaign describes it as “two years in the making,” underlining the long delay between design and release. Now, with the backing of Marc Jacobs‘ cult-favorite line, the collection finally sees the light.
The campaign features Ken Carson and Alana Champion, two figures who channel the raw, irreverent energy shared by both brands. Martens reintroduces many of Y/Project’s signature design elements, filtered through Heaven’s Gen Z-driven aesthetic. The drop includes exaggerated denim silhouettes, bunched and stretched in unexpected places. Distorted jackets come with extra-long sleeves, while trousers gather heavily at the ankles. Revealing knits expose more than they cover, and compact hoodies mash up both labels’ logos, creating a double-identity effect that aligns with the collaboration’s tone.
This project leans into the details that made Y/Project resonate with younger audiences. Martens never approached garments with predictability. He twisted proportions, challenged gender expectations, and pushed styling into unfamiliar directions. Heaven, on the other hand, often plays with nostalgia, teen angst, and irony. Together, they find common ground in rule-breaking, which drives the energy of this final drop.
The timing of this release carries extra weight for fans of Y/Project. It surfaces just months after the label’s collapse, offering a reminder of its influence and Martens’ unique creative instincts. While the future of Y/Project remains closed, this release gives its community a last chance to wear pieces shaped directly by the designer who defined its tone for years.
The Y/Project collaboration is now available through Heaven by Marc Jacobs. With anticipation building across social media and fashion circles, the drop stands as more than just a seasonal line.
