Tommy Hilfiger has launched its Spring 2025 womenswear campaign, introducing a new era that combines traditional grace with modern style. The campaign is highlighted by Jisoo, the global superstar known for her subtle style and role in reshaping contemporary women’s fashion. Dressed in softly tailored prep classics, Jisoo brings a renewed vibe to the brand’s traditional American aesthetic with her inherent poise and confidence, signaling a new direction for Tommy Hilfiger’s collections.
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Jisoo’s collaboration with Tommy Hilfiger marks a significant point in her fashion journey. “My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey,” Jisoo stated. She described the Spring 2025 collection as a perfect combination of American heritage and refined simplicity that aligns with her personal style, empowering her to feel comfortable and true to herself in any setting.
Tommy Hilfiger himself has expressed his admiration for influential women who are redefining cultural boundaries. “Jisoo is the perfect embodiment of this movement,” Hilfiger commented. As a modern icon of entertainment, Jisoo brings a fresh, global perspective to our Americana style, making her the ultimate representation of the Tommy woman today.”
The Spring 2025 collection includes pieces from both Tommy Hilfiger’s main line and the ‘Sofia for Tommy’ capsule, co-created with Sofia Richie Grainge. It features nods to Hilfiger’s love for nautical life with Breton stripes on classic Henley tops and flared mini-skirts, alongside cropped navy blazers adorned with gold buttons. The collection embraces a relaxed, oversized fit that modernizes the traditional prep style, aiming for a look that’s both timeless and confidently contemporary.
Jisoo’s return for her third campaign with Tommy Hilfiger reinforces her integral role in the brand’s narrative, having joined the Tommy family as a brand ambassador in Fall 2024 and headlining the Lunar New Year campaign. Her ongoing involvement highlights her expansive influence across music, fashion, and acting, exemplified by her attendance at the TOMMY HILFIGER Spring ’25 show at New York Fashion Week and her upcoming role in the 2025 K-Drama ‘Newtopia’.
Tommy Hilfiger’s Spring 2025 collection, encapsulating modern prep for today’s woman, will be accessible globally online, in TOMMY HILFIGER stores, and through selected wholesale partners.
