Legendary Serbian performance artist Marina Abramović is set to release a new 950-piece NFT project in May 2025, marking a significant expansion of her practice into the digital sphere. Titled ‘Marina Abramović Element’ (MAE) and launched in collaboration with TAEX, the project reimagines Abramović’s iconic work through the lens of blockchain technology and interactive storytelling.
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MAE will consist of three exclusive drops, featuring never-before-seen digital artworks that revisit and reinterpret Abramović’s influential performances. Anchored in the fictional narrative ‘Legend’, a story inspired by the artist’s philosophy and life experiences, the project seeks to redefine the relationship between artist and audience in a Web3 environment.
“Working today with technology and creating my own avatar is a way to develop a new relationship between the performer and the public,” Abramović shared. “The public’s interaction provides the process through which immateriality can be transformed into energy.”
A central motif in MAE is the crystal, a recurring element in Abramović’s body of work. In this gamified NFT experience, crystals represent a gateway to higher consciousness, reflecting the artist’s belief in the transformation of energy across dimensions. According to Abramović, “You will be able to carry your body to the fourth dimension, but not to the fifth dimension because your body is too heavy. You will have a crystal in your body in the fifth dimension.”
The first batch of NFTs will launch in mid-May 2025, leading up to the final phase in November, known as The Great Mint. This culminating event will introduce the most valuable assets in the collection, 5D tokens, presented as one-minute-long video artworks or extended digital performances featuring Abramović’s avatar.
TAEX founder Inna Bazhenova emphasized the project’s groundbreaking nature, stating, “With ‘Marina Abramović Element’ we are honoured to bring her visionary practice into the digital realm, creating an immersive experience where participants from the worlds of art and Web3 become active co-creators of her legacy.”
As the boundaries between performance art and digital innovation continue to blur, Marina Abramović Element marks a bold new phase in the artist’s career, transforming her philosophies of presence, transformation, and audience engagement into an interactive, blockchain-powered experience.
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