PUCCI brings its signature vibrancy to life with the launch of the Marmo SS25 campaign, captured by photographer Drew Vickers. The campaign reinterprets the house’s iconic Marmo print through a modern lens, channeling the essence of timeless glamour with model Bibi Breslin as the muse. Under the art direction of Camille Miceli, the visuals celebrate PUCCI’s fluid designs while nodding to the past with a contemporary take on cinematic beauty.
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At the heart of the campaign is the elegance of the Marmo print, a signature of the brand since its inception. The swirling, fluid patterns evoke a sense of movement and freedom, reflecting PUCCI’s connection to the jet-set lifestyle. By weaving in elements of ’70s escapism, the collection captures the era’s carefree sophistication while reinterpreting it for the present day.
Drew Vickers’ lens brings a soft yet striking intimacy to the campaign, highlighting Bibi Breslin as a modern embodiment of the PUCCI woman. The images draw inspiration from the appeal of Marilyn Monroe, reimagining her magnetic presence in a contemporary setting. The result is a poetic tribute to a screen icon whose charm remains as captivating as ever.
The campaign’s styling enhances the brand’s effortless elegance, with fluid silhouettes and bold prints creating a sense of lightness. The synergy between fabric, form, and print highlights PUCCI’s legacy of designing for confident women. Camille Miceli’s creative direction ensures that the campaign extends beyond fashion, presenting a vision that feels cinematic yet entirely wearable.
By balancing retro references with a fresh perspective, the campaign reinforces PUCCI’s role in defining modern femininity. It’s a celebration of both the house’s heritage and its continued evolution in contemporary fashion. As PUCCI unveils the Marmo SS25 campaign, it reaffirms its status as a brand that thrives on reinvention.
