Fashion house Zara has released its Spring Summer 2025 Studio womenswear collection with a campaign titled On The Road, lensed by the legendary fashion photographer Steven Meisel and styled by Karl Templer. Directed by Fabien Baron and supported by longtime collaborators including makeup artist Pat McGrath and hairstylist Guido Palau, the campaign captures contemporary charm and bold individuality.
This season, Zara Studio draws on both bohemian and Western references, with garments that juxtapose structure and fluidity. Tailored waistcoats and suede outerwear appear alongside sheer embroidered bralettes and belted floral dresses. Elements traditionally associated with the American frontier – scrollwork embroidery, fringe accessories, and snakeskin prints – are given a contemporary shape through clean lines and a confident styling approach. A tonal palette of burnt sienna, desert white, inky black, and soft tan mirrors the dry terrain.
While sculptural accessories and oversized jewelry lend impact, there’s also a focus on materials. Whipstitched suede, garment-dyed cotton, and textural lace all speak to the brand’s emphasis on tactile surfaces this season. Full-sleeved blouses, pleated skirts, and layered tank tops hint at the comfort of utility, while studded gladiator sandals and crossbody bags bring in more decorative flourishes.
The mix of mini skirts, tailored separates, and fluid maxi dresses suggests a wardrobe that can shift from festival wear to everyday dressing. While some pieces channel the cinematic mood of a 1970s road film, others lean into sportier references, such as drawstring necklines and cropped tanks.
The campaign cast features an international selection of models, including Ana Elisa Brito, Anna Robinson, Ava Shipp, Betsy Gaghan, Caitlin Soetendal, Dana Smith, Edna Karibwami, Eli Langer, Ella Dalton, Libby Bennett, Mina Stankovic, Nanne Groenewegen, Noor Khan, Sam Davis, Sanique Dill, Scarlett White, Signe Michaelsson, Song Ah Woo, and Yura Romaniuk, posed against minimal set designs by Mary Howard. Casting Direction by Ashley Brokaw. Mixed metals, sun-faded textures, and subtle paisley detailing give the garments a layered, tactile complexity without veering into excess.
