Action Bronson and New Balance are continuing their creative partnership with the unveiling of the 990v6 “Amazõnia,” a bold new colorway slated for release on April 18. The rapper, chef, and designer first teased the sneaker earlier this year, building anticipation with a glimpse in his BAKLAVA lookbook and a short film titled Amazoñia en Paris. Known for his eye-catching footwear collaborations, Bronson once again delivers a MADE in USA silhouette.
SNEAKERS
The 990v6 “Amazõnia” pushes color and material contrast to the forefront. A brown suede mudguard sets the earthy foundation, while vibrant hits of royal blue and neon pink dominate the layered upper. Seafoam green, silver, and orange accents provide an eclectic finish, making the sneaker stand out. The midsole features plush cushioning in shades of gray, taupe, and off-white, adding a neutral balance to the upper’s visual complexity.
Bronson’s distinctive “baklava” branding returns on the tongue, a signature detail that anchors this ongoing collaboration. While earlier releases such as “Lapis Lazuli” and “Untitled” leaned into jewel tones and high-contrast palettes, the “Amazõnia” draws from natural references while maintaining the series’ loud, maximalist aesthetic.
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Amazõnia Adds New Energy to Bronson’s Sneaker Run
The release marks another chapter in a partnership that began in 2023 with Bronson’s first take on the 990v6. Since then, he and New Balance have established a unique rhythm, blending performance-grade silhouettes with cultural storytelling. From lifestyle drops to functional apparel, their collaborations have pushed the boundaries of how sneakers intersect with music, food, and art.
With a retail price of $220 USD, the “Amazõnia” will be available exclusively via Bronson’s SpecializingInLife platform. While New Balance has yet to comment on a broader release, previous drops suggest limited availability and fast sell-through. Given the demand for earlier colorways, including the still-elusive yellow and gray iteration teased last year, fans and collectors are already eyeing this latest installment with high anticipation. The Action Bronson x New Balance 990v6 “Amazõnia” continues to solidify the multi-hyphenate’s presence in sneaker culture, not just as a collaborator, but as a creative force with a singular aesthetic.
Name: Action Bronson x New Balance MADE in USA 990v6 “Amazõnia”
Colorway: TBC
SKU: TBC
MSRP: $220 USD
Release Date: April 18
Where to Buy: SpecializingInLife
