Skims has brought Cleveland Cavaliers guard Donovan Mitchell back into the studio for a fresh underwear campaign that lands just as the Cavaliers clinch the Eastern Conference’s top seed with a 64‑18 finish.
Framed around the NBA Playoffs presented by Google, the shoot slots neatly into a week when basketball conversation is set to spike, giving both player and brand maximum visibility as postseason story lines unfold.
Photographer Eric Johnson captures Mitchell against a pared‑back set that oscillates between locker‑room focus and off‑day calm. The imagery leans on motion rather than props: a defensive slide, a quick first step, a relaxed stretch on the training table. Each frame highlights the 5‑inch boxers from Skims Mens Stretch and Cotton lines, base layers that track the body instead of fighting it, staying put through cuts, bumps, and whatever weight‑room circuits the All‑Star’s routine demands.
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“I’ve always admired Skims for redefining this category, so it’s an honor to partner with them again,” Mitchell says in the campaign notes. “The flexibility and support in each style are crucial for me, whether I’m heading to the arena or unwinding off‑court.”
The two featured collections serve different roles across an 82‑game grind. Stretch pieces rely on ultra‑light micro‑fibers with four‑way elasticity, ideal for shoot‑around or travel days when a second skin matters more than structure. Cotton options use a mid‑weight blend with built‑in recovery that holds shape after repeated washes, giving athletes and fans a straightforward everyday option. Both ranges run from size XS to 5X and ship in neutral or sport‑leaning colorways, underscoring Skims’ intent to court the broadest possible male audience without drifting into clichés about performance gear.
Skims co‑founder and CEO Jens Grede frames the collaboration as a natural extension of Mitchell’s season. “Donovan Mitchell is the heart of the Cavaliers, inspiring fans with his passion and leadership. This season he’s led Cleveland to the top of the East,” Grede notes. His assessment tracks with league chatter: Mitchell averaged 29 points and helped the Cavs secure home‑court through the conference bracket, positioning the franchise for its deepest run since 2016.
The partnership also fits Skims’ larger push into sports culture. After naming the NBA, WNBA, and USA Basketball as official partners in 2023, the label debuted its men’s division with Shai Gilgeous‑Alexander. Mitchell’s second outing with the brand signals that the strategy is sticking—pairing elite athletes with underwear engineered for movement, then timing each drop to moments when basketball sits at the center of pop conversation. The collection is available now exclusively at Skims.com, arriving just in time for game‑one tip‑off.
that is one fine man 💖