LOEWE returns with its Paula’s Ibiza 2025 collection, offering a fresh take on summer that stretches beyond the beach and into everyday movement. This season’s release frames summer as a feeling, an energy that moves across cities, coastlines, and daily rituals. LOEWE reimagines the iconic essence of Paula’s boutique in Ibiza through clothes and accessories that play with contrast, light, and handmade detail.
Photographer Gray Sorrenti captured the campaign in Comporta, Portugal. The visual portfolio features Jamie Dornan alongside GISELLE, LOEWE’s brand ambassador and musician, as well as actors Sophie Wilde and Enzo Vogrincic. Their portraits unfold across the beach, shifting with the day’s light, from the soft tones of morning to the glow of evening. Sand, branches, and fences frame each scene, offering only natural elements to support the story. There’s no performance, just each person, still or in motion, grounded in the moment.
The collection builds a wardrobe that feels assembled rather than prescribed. Flowing dresses and gathered skirts mix easily with knit tops, lace trims, and draped jersey. Shapes remain soft and fluid. On the men’s side, denim arrives in coordinated sets, while for women, pastel tones shift the palette into lighter territory. Throughout the collection, compass and feather motifs appear in reference to nature and movement.
Prints evoke the dense vegetation of the island. Layered textures, lace on jersey, crochet on raffia, hand-stitching on suede, give each piece tactile dimension. LOEWE takes the idea of summer dressing and filters it through craft, treating clothing as a balance of ease and expression.
LOEWE’s craft-focused design language comes through strongly in the accessories. The Ola bag introduces a sculptural raffia silhouette finished with a donut chain. The Punch Hole Basket uses oversized raffia braids and belt-style leather straps, while the Punch Hole Hobo leans into slouch with a softer crochet weave and leather pocket detailing.
Elsewhere, the Featherlight Puzzle returns in a new mini version. Bags take cues from the garden: embroidered bees, stitched flowers, and tomato-shaped charms feel playful without losing technical precision. LOEWE positions its accessories as objects that grow from the same source as the clothes, functional, crafted, and expressive.
The shoes lean into summer color and texture. The new Rio slipper features raffia embroidery on suede, while the Anagram Slide adds a kitten heel variation. The Petal Espadrille draws from traditional Spanish silhouettes, shifting the form slightly to reflect LOEWE’s point of view.
Accessories extend the energy of the clothes into smaller forms. Fruit and vegetable charms attach to baskets. Beaded bucket hats appear in bright tones. The eyewear, Front Lens frames and Daisy Field sunglasses, features oversized floral touches or thick shapes, giving structure to otherwise soft looks. LOEWE includes a series of printed pieces that reference the Grateful Dead, anchoring the collection’s sense of play in something graphic and familiar.
The collection supports the communities that help produce it. LOEWE continues to invest in training programs for artisans in Madagascar and education initiatives in Colombia. Each raffia bag represents a direct connection to hand-making processes still thriving in specific local contexts.
LOEWE’s Paula’s Ibiza 2025 collection becomes available globally on April 17 through loewe.com and in LOEWE stores.
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