BECKHAM x BOSS SS25 Collection Presented in Novi Sad

The BECKHAM x BOSS Spring Summer 2025 collection, the debut collaboration between David Beckham and BOSS, was presented in Serbia at a private launch event in Novi Sad. Hosted inside the newly opened BOSS store at BIG FASHION shopping center, the occasion marked the first official unveiling of the collection in the region and brought together fashion insiders, local tastemakers, and celebrity guests.

This is the first time BOSS has collaborated with a global figure to co-design a menswear collection, and the result is a refined and contemporary wardrobe that channels Beckham’s personal style. Drawing on his signature sense of dressing, clean, confident, and effortlessly polished, the collection reimagines classic menswear through the lens of ease and precision. From sharply tailored suiting to casual essentials, it reflects both BOSS’s design language and Beckham’s modern masculinity.

The event welcomed an impressive guest list, including actor Milan Marić, who appeared in full BECKHAM x BOSS SS25 looks, offering a preview of the collection’s versatility. Guests explored the new space, enjoyed a cocktail reception, and engaged with the collection through interactive activations designed to mirror the campaign’s quiet elegance.

The newly opened BOSS store in Novi Sad spans 250 square meters and introduces the brand’s updated retail concept to the city for the first time. With a sleek, modern interior and digital design features, the store delivers the full BOSS experience, from formal tailoring to contemporary off-duty pieces.

Designed with the BOSS 24/7 philosophy in mind, the Spring Summer 2025 collection focuses on elevated everyday wear. The silhouettes are relaxed yet refined, with pieces made from soft jersey, airy knits, structured shirts, and lightweight suits. The color palette remains grounded in timeless neutrals, ivory, beige, khaki, navy, and black—complemented by soft pastel shades of rose and sky blue, along with denim in both light and dark washes.

The BECKHAM x BOSS SS25 collection is now available in BOSS stores globally, including Belgrade and the new Novi Sad location, as well as online via movem.rs.