Jimmy Choo unveils its Summer 2025 Women’s Campaign, enlisting longtime muse Chloë Sevigny to explore the serenity of seasonal escape. Titled Summer Bliss, the campaign captures Sevigny in a rare moment of stillness , escaping the city heat and retreating into the calm of a sun-drenched bedroom.
Photographed by Ezra Petronio and styled by Jodie Barnes, the visuals evoke a sensual calm that sits somewhere between personal indulgence and ritual preparation. With tousled sheets, soft light, and a mood of quiet intimacy, Sevigny is seen slowly dressing for the evening ahead, her wardrobe a curated display of laid-back glamour and refined craftsmanship. Shot on location in London, the campaign continues the actress’s ongoing relationship with the house, now in its second season.
In a quote accompanying the release, Creative Director Sandra Choi shared, “Chloë is not only a huge talent, but she remains eternally interesting and relevant. Her confidence combined with her playful spirit reflects the essence of the Jimmy Choo woman, she’s self-assured, intriguing and good fun.”
The Summer 2025 collection highlights the tactility of handcraft. Artisanal detailing features throughout, including fringe, braiding, and Sangallo embroidery. The CINCH bag emerges as a central accessory, offered in tan leather and canvas with floral openwork, and again in a more casual blue denim tone-on-tone version. A fringe variation arrives in shades of toffee suede and buttermilk leather, nodding to tactile ease and movement.
Footwear delves into the brand’s archive while remaining rooted in warm-weather utility. The LEO sandal, first released in 1998, returns in elaphe-printed leather and high-shine gold. Meanwhile, the AYLA flat, rendered in deep chocolate suede, serves as a functional yet elevated essential for the season.
The campaign’s artistic direction was led by Ezra Petronio and Lana Petrusevych of Petronio Associates, with set design by Gideon Ponte and production by The Production Club. The dreamlike visual tone is underscored by the work of DOP Julien Andreetti, with hair by Shiori Takahashi and makeup by Thomas de Kluyver.
The full Jimmy Choo Summer 2025 collection is now available at jimmychoo.com and in boutiques globally.
not even chloe can make jimmy choo cool 😂