In anticipation of the 35th anniversary of the Air Jordan 5, Awake NY is stepping into the spotlight with a vivid reinterpretation of Michael Jordan’s iconic silhouette. Officially dubbed the Awake NY x Air Jordan 5 “Arctic Pink,” the sneaker is now expected to release on August 29 via Nike SNKRS and select retailers. The collaboration continues Jordan Brand’s ongoing series of partner-led redesigns while deepening Awake NY’s growing footprint within the sneaker ecosystem.
SNEAKERS
Though originally teased through mock-up imagery, the Arctic Pink colorway has now been confirmed with on-foot photos shared by model and creative Sukii Baby. Known for her presence on the cover of Drake and 21 Savage’s Her Loss, Sukii offers the first real-world preview of the shoe, showcasing its vivid pink upper paired with metallic silver and black detailing. The sneaker also includes university red accents, a clear outsole, and co-branded elements like the “Awake” logo across the tongue and beneath the translucent sole.
This latest design marks Awake NY’s third official collaboration with Jordan Brand. The label, founded by Angelo Baque, previously released two versions of the Air Ship, one in white and red earlier this year, and a “Game Royal” iteration slated to drop in November. Known for its nuanced take on streetwear and New York identity, Awake NY brings a recognizable visual language to the Jordan 5, mixing heritage cues with graphic hits that are unique to the brand’s aesthetic.
The most notable design detail may be the large Awake “A” logo positioned at the midfoot, now confirmed to appear on both sides of the sneaker. This symmetrical branding, along with the Jumpman-Awake co-logo on the tongue and outsole, hints at a more integrated approach than typical collaborations. Combined with the bold use of color, the design signals a confident, expressive entry into Jordan’s ongoing anniversary celebrations.
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The release of the Awake NY x Air Jordan 5 is also expected to coincide with a full range of collaborative apparel, though details on those pieces remain under wraps. What’s clear is that Jordan Brand is using the 35th anniversary of the Air Jordan 5 not just to reissue classics but to offer reinterpretations that feel distinctly of the moment, driven by artists, designers, and labels shaping the current streetwear sphere.
August 29 may mark the official release, but the sneaker has already landed in the conversation. The Arctic Pink AJ5 doesn’t follow trends, it redirects them.
Name: Awake NY x Air Jordan 5 “Arctic Pink”
Colorway: Arctic Pink/Metallic Silver/University Red/Black/White/Clear
SKU: DV4982-600
MSRP: $210 USD
Release Date: August 29
Where to Buy: Nike
