Dior presents a new chapter for the Lady Dior bag through a campaign featuring ambassadors Mia Goth, Greta Lee, and Mikey Madison. The images, photographed by David Sims, place the actors within the garden and interior spaces of the Pavillon de Musique de la Comtesse du Barry. The historic site, located just outside Paris, sets the stage for Jonathan Anderson’s first interpretation of the Lady Dior.
Sims photographs the campaign using natural light, which creates an atmosphere that connects directly to the eighteenth-century architecture of the setting. The balance of garden and interior spaces reflects Anderson’s use of French references as he begins his work for Dior. By situating the Lady Dior in this environment, the campaign positions the bag as part of a larger dialogue between past and present design language.
The three actors appear instinctive and spontaneous in their poses. Sims captures them without artifice, allowing their expressions and presence to shape the narrative. This approach introduces a sense of renewal around the Lady Dior, framing it through performance. Each ambassador brings an individual sensibility, allowing the campaign to read as a study of character as much as a presentation of a House icon.
Jonathan Anderson explains his view of the Lady Dior within this project. “The Lady Dior is one of the most iconic bags in history. I love that when you pair it with someone like Mia, Greta or Mikey, it suddenly becomes something new,” he says. His words reflect a deliberate focus on the dialogue between object and wearer. Anderson positions the bag as something that transforms when placed in the hands of contemporary figures.
By choosing Mia Goth, Greta Lee, and Mikey Madison, Dior underscores its interest in actors who represent a cross-section of contemporary cinema. Each of them has developed a reputation for choosing roles that explore complex characters, and their presence within this campaign extends that sense of individuality to fashion.
The Lady Dior campaign signals a new era for the House, one where Jonathan Anderson grounds his debut in French references while ambassadors Mia Goth, Greta Lee, and Mikey Madison shape its relevance for today.
