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Moose Knuckles x NHL Capsule Honors Four Hockey Teams

Capsule features designs for the Rangers, Bruins, Canadiens, and Maple Leafs as Moose Knuckles deepens its NHL partnership.

October 9, 2025
in Ad Campaigns, Capsule Collections, Sportswear
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Moose Knuckles x NHL Capsule
Courtesy of Moose Knuckles

Moose Knuckles continues its partnership with the National Hockey League with a capsule that pays tribute to four of the league’s most recognized franchises: the New York Rangers, Boston Bruins, Montreal Canadiens, and Toronto Maple Leafs. The collection, now available, expands the multi-year collaboration that began in 2024 and already produced capsules tied to the Winter Classic and the Four Nations Face Off.

SPORTSWEAR

With this release, the Canadian luxury outerwear and ready-to-wear label pushes deeper into hockey culture, embracing the sport’s energy and cultural reach. Each sub-capsule dedicates itself to one of the four franchises, reinterpreting Moose Knuckles’ edgy design language through the legacy of these NHL powerhouses.

Courtesy of Moose Knuckles
Moose Knuckles x NHL Capsule
Courtesy of Moose Knuckles

“Hockey is in our DNA. Partnering with the NHL lets us channel that heritage into pieces that honor the sport while pushing style forward,” said Ellen Kinney, CEO of Moose Knuckles. “This capsule celebrates the energy of the game, the passion of the fans, and the bold spirit of Moose Knuckles.”

Courtesy of Moose Knuckles

The capsule builds on Moose Knuckles’ reputation for outerwear engineered to meet harsh climates while delivering a distinct style perspective. By channeling the identity of four historic teams, the collection connects the game’s competitive intensity with the brand’s fashion-first approach.

Moose Knuckles x NHL Capsule
Courtesy of Moose Knuckles

Moose Knuckles’ ongoing collaboration with the NHL illustrates how sports culture continues to influence contemporary fashion. By reinterpreting hockey through its own design codes, the brand creates clothing that resonates with fans on and off the ice. Available through Moose Knuckles’ website, select brand retail stores, and NHL arenas, the collection reinforces the brand’s position within both sport and fashion.

Tags: ad campaigncapsule collectioncollaborationssportsportswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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