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Carhartt WIP Shapes Its FW25 Women’s Collection

The collection moves through coats, knitwear, and stone-washed colors shaped by the final light of the day.

November 25, 2025
in Ad Campaigns, Fall Winter 2025 Campaigns, Womenswear
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Carhartt WIP FW25 Women’s
Courtesy of Carhartt WIP

Carhartt WIP FW25 women’s collection unfolds in the final light of the day, where cold winter tones give the pieces a sharp presence against the city. Photographer Juana Wein captures Alisa Danish, Zoe Fang and Cyrille Mairesse in a setting that emphasizes texture, proportion, and the quiet shift between daylight and dusk.

Courtesy of Carhartt WIP

Outerwear leads the collection through several silhouettes that draw from familiar Carhartt WIP references while moving them into new shapes. The W’ Olney Michigan Coat introduces a soft faux-fur texture that alters the character of the classic Michigan Coat profile. Its surface carries a subtle sheen, while the cut remains grounded in the original workwear outline. The W’ Webster Coat takes the Detroit Jacket as its starting point and extends it into a longer form that changes its movement and purpose. The W’ Oltera Jacket shifts again, adopting the cropped structure of a boxy silhouette and mixing it with elements of a B-9 parka.

The approach continues through knitwear, jersey, and skirts, where updated fabrics and construction details define the season. Cuts stay relaxed, allowing the materials to create shape. The W’ Brandon Pant illustrates this clearly, with fluid lines that move through the leg and settle into an easy drape. Long-sleeve rugby polos introduce a sportswear direction without overpowering the collection’s focus on texture and tone.

Carhartt WIP FW25 Women’s
Courtesy of Carhartt WIP
Courtesy of Carhartt WIP

Color sits firmly within winter logic, with an emphasis on muted strength rather than saturation. Steely blues, cool greys, and deep navy create a controlled palette, supported by stone-washed treatments that give the fabrics a worn-in surface. These tones align with the light of the setting sun used in the campaign imagery, where the last traces of day emphasize the depth of each shade.

The Carhartt WIP Fall Winter 2025 women’s collection is available through Carhartt WIP stores, website, select global retailers, and the Carhartt WIP App.

View Gallery 10 images
Tags: ad campaignsCarhartt WIPcollectionsFW25Womenswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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