Dolce & Gabbana unveils the Holiday 2025 Campaign directed by Gordon Von Steiner and developed under the creative direction of MAYBE. The campaign connects the brand’s design language with the atmosphere of the festive season through 1960s references and a focus on material and form.
HOLIDAY SEASON
The visual story alternates between indoor and outdoor settings. Scenes shift from snow-covered landscapes and icy reflections to interiors built around silver tones and minimal structure. Music changes from lively to slower rhythms, reflecting the different moods of the holidays and creating moments that suggest both movement and calm.
The women’s collection draws on the geometry and tailoring of the 1960s. Brocade dresses appear with sharp construction and defined lines, created for formal and celebratory settings. The color palette centers on silver and black, linking the pieces to the overall tone of the campaign. These garments express the sense of occasion that defines Dolce&Gabbana’s seasonal collections.
The men’s pieces follow the same approach. Tailored shapes and dark hues provide balance to the women’s looks, creating a unified presentation. The combination reflects the connection between formality and ease that runs through the entire collection.
Top models Mariacarla Boscono, Lulu Tenney, Victoria Fawole, Hedi Ben Tekaya, and Mathieu Simoneau star in the campaign. Their presence reinforces the campaign’s 1960s inspiration, with poses that recall the photographic style of that period. Each image focuses on the relationship between clothing, light, and texture, building a consistent visual direction.
Accessories expand the selection. Bags, shoes, eyewear, and jewelry appear as part of the gift collection designed for the holidays. Gold and silver finishes dominate, supported by structured shapes and refined surfaces. Each accessory is intended to complete the seasonal wardrobe and express the same design clarity as the clothing.
The offering also includes decorative and textile items for interiors. Table pieces, ornaments, and fabrics carry the same palette, with gold and silver accents appearing throughout. These objects extend Dolce&Gabbana’s design into the home environment, linking fashion and decoration under a single aesthetic idea.
The Holiday 2025 Campaign captures the character of the season through defined design, historical reference, and consistent presentation. The collection brings structure, tone, and the visual language of 1960s style.
