• Latest
Willy Chavarria Brings Storytelling to Zara Through “Vatísimo”

Willy Chavarria Brings Storytelling to Zara Through “Vatísimo”

March 30, 2026
Malaika Temba

Malaika Temba on Textile, Women’s Labor, and Global Exchange

June 26, 2026
Between Seasons: Maison Mihara Yasuhiro’s Summer 2027

Between Seasons: Maison Mihara Yasuhiro’s Summer 2027

June 26, 2026
MARANT Menswear Spring 2027

MARANT Menswear Spring 2027

June 26, 2026
SYSTEM Spring Summer 2027

SYSTEM Seeks Freedom With Spring Summer 2027 Collection

June 26, 2026
AMIRI Brings Hollywood Nights to Spring Summer 2027

AMIRI Brings Hollywood Nights to Spring Summer 2027

June 26, 2026
SONGZIO Turns Resilience Into Form for Spring Summer 2027

SONGZIO Turns Resilience Into Form for Spring Summer 2027

June 26, 2026
NAHMIAS Spring Summer 2027 Finds Beauty in Patina

NAHMIAS Spring Summer 2027 Finds Beauty in Patina

June 26, 2026
IM MEN Spring Summer 2027 Moves Through Bamboo Shadows

IM MEN Spring Summer 2027 Moves Through Bamboo Shadows

June 26, 2026
Givenchy Spring Summer 2027 Recasts the House Codes

Givenchy Spring Summer 2027 Recasts the House Codes

June 26, 2026
Yabu Pushelberg

Yabu Pushelberg and UNAIDS Open Don’t Stop. Stand Up! in Tribeca

June 25, 2026
Neymar Jr

PUMA and KidSuper Create Neymar Jr Phoenix FUTURE Boot

June 25, 2026
Pavel Revenko

What Young Creatives Should Know Before Going Freelance

June 25, 2026
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Willy Chavarria Brings Storytelling to Zara Through “Vatísimo”

Vatísimo speaks to connection, friendship, and belonging, turning clothing into a reflection of shared identity and culture.

March 30, 2026
in Accessories, Ad Campaigns, Menswear, Willy Chavarria, Womenswear, Zara
0
Share on FacebookShare on Twitter
Willy Chavarria x Zara Vatísimo
Photography by Glen Luchford, Courtesy of Willy Chavarria

Willy Chavarria brings his exploration of identity and community to a global audience through his latest collaboration with Zara, titled Vatísimo. Spanning menswear, womenswear, and accessories, the collection applies Chavarria’s signature codes, voluminous tailoring, workwear, and sport-inflected silhouettes, through the lens of his Mexican-American upbringing and New York perspective. Embroidered rose motifs recur throughout, softening structural lines and balancing strength with sentiment.

AD CAMPAIGNS

Vatísimo extends beyond clothing, expressing connection, friendship, and belonging. The collection continues Chavarria’s dialogue with culture and politics while translating it for Zara’s worldwide audience. His aesthetic draws on the dress codes of America’s immigrant communities, the street style of New York, and his upbringing in Fresno, California.

 

View this post on Instagram

 

A post shared by ZARA (@zara)

The launch is supported by a campaign film co-directed by Glen Luchford and Chavarria. It stars Christy Turlington and Alberto Guerra in a telenovela-inspired narrative exploring love, tension, and desire. Chavarria appears in a cameo, grounding the collection in storytelling.

Willy Chavarria x Zara Vatísimo
Photography by Glen Luchford, Courtesy of Willy Chavarria

Vatísimo arrives at a time when Zara dominates fashion headlines. The collection follows Chavarria’s recognition at New York Fashion Week and positions him as a key collaborator for Zara’s global initiatives. It spans clothing, jewelry, and accessories for men and women, reflecting both Chavarria’s established style and the brand’s current international reach.

Photography by Glen Luchford, Courtesy of Willy Chavarria

The collection’s name, Vatísimo, derives from a Chicano colloquialism. It is the superlative of “vato,” a term referring to friends, partners, and loved ones. Chavarria returns to the influences that have shaped his design practice. For menswear, the collection presents roomy double-breasted tailoring, oversized work shirts in fluid cupro, and casual sportswear items such as hoodies, polo shirts, oversized T-shirts, and boxer shorts. His prior work with “Dirty Willy Underwear,” designed to appear worn in, informs these playful, lived-in touches.

Photography by Glen Luchford, Courtesy of Willy Chavarria
Willy Chavarria x Zara Vatísimo
Photography by Glen Luchford, Courtesy of Willy Chavarria

Womenswear follows the menswear through volume and structure while introducing its own elements. Pussy-bow shirts carry bold floral motifs, and denim and tailored pieces echo masculine shapes with abundant silhouettes. The collection also includes 1980s-inspired jewelry, bandanas, slouchy leather handbags, and clogs, complementing the apparel.

The campaign film, set alongside the collection launch, frames the designs in motion and narrative. Turlington and Guerra embody a love quadrangle shaped by power, jealousy, and desire, while Chavarria’s cameo positions the designer within his own story.

Photography by Glen Luchford, Courtesy of Willy Chavarria
Willy Chavarria x Zara Vatísimo
Photography by Glen Luchford, Courtesy of Willy Chavarria

Vatísimo is available now in stores worldwide and online. The collaboration strengthens Zara’s focus on high-profile partnerships while giving a platform to a designer whose work bridges fashion, culture, and storytelling.

Tags: ad campaignscelebscollaborationscollectionsmenswearwilly chavarriaWomenswearZara
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

Related Posts

Between Seasons: Maison Mihara Yasuhiro’s Summer 2027
Paris Fashion Week

Between Seasons: Maison Mihara Yasuhiro’s Summer 2027

June 26, 2026
MARANT Menswear Spring 2027
Isabel Marant

MARANT Menswear Spring 2027

June 26, 2026
SYSTEM Spring Summer 2027
Menswear

SYSTEM Seeks Freedom With Spring Summer 2027 Collection

June 26, 2026
AMIRI Brings Hollywood Nights to Spring Summer 2027
Amiri

AMIRI Brings Hollywood Nights to Spring Summer 2027

June 26, 2026

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.